Social media marketing is very different from other marketing platforms. Traditionally marketing is campaign driven—a tradeshow, an ad, a promotion or an event. Each of these activities has a clear beginning, middle and end. Social media on the other hand is endless. It's a marathon.
Nobody Likes To Dance Alone: How to grow a social media community [ebook]
Growing a social media group is one of the most effective ways to scale your brand and your network. Whether you choose a LinkedIn Group, a Facebook Page or another network, creating a vibrant social media community is immensely powerful. The challenge is how to get the group off the ground.
Sales is based on relationships. Your customers won’t buy from you unless they like you, trust you and find you credible. But the challenge is relationship building is time consuming. Community building changes this dynamic, and enables you to scale your network far beyond traditional means.