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Social Media Marketing: It’s a Marathon, Not a Sprint

Social Media Marketing: It’s a Marathon, Not a Sprint

By Jeremy Miller
Social media marketing is very different from other marketing platforms. Traditionally marketing is campaign driven—a tradeshow, an ad, a promotion or an event. Each of these activities has a clear beginning, middle and end. Social media on the other hand is endless. It's a marathon.
Nobody Likes To Dance Alone: How to grow a social media community [ebook]

Nobody Likes To Dance Alone: How to grow a social media community [ebook]

By Jeremy Miller
Growing a social media group is one of the most effective ways to scale your brand and your network. Whether you choose a LinkedIn Group, a Facebook Page or another network, creating a vibrant social media community is immensely powerful. The challenge is how to get the group off the ground.
What’s in a Community? Relationships!

What’s in a Community? Relationships!

By Jeremy Miller
Sales is based on relationships. Your customers won’t buy from you unless they like you, trust you and find you credible. But the challenge is relationship building is time consuming. Community building changes this dynamic, and enables you to scale your network far beyond traditional means.
Feeding The Content Beast

Feeding The Content Beast

By Jeremy Miller
Your content is the foundation of your digital brand. The content your company produces drives social media, ...
Leaders Wanted: Choose to Lead in Social Media

Leaders Wanted: Choose to Lead in Social Media

By Jeremy Miller
Countless brands stunt their reach on social media, because all they do is broadcast their own content. Check ...
What Makes Kony 2012 So Sticky

What Makes Kony 2012 So Sticky

By Jeremy Miller
The Kony 2012 is the fastest spreading viral video of all time. It was published on YouTube on March 5th, and ...
Think Twice Before Investing in a Social Media Community

Think Twice Before Investing in a Social Media Community

By Jeremy Miller
Social media communities may be the "in thing," but are you really sure you want one for your brand? It's easy ...
A Leader Has To Show Up

A Leader Has To Show Up

By Jeremy Miller
“Leadership is scarce because few people are willing to go through the discomfort required to lead.” – Seth Godin, ...
Communities Energize Brands

Communities Energize Brands

By Jeremy Miller
Relationships are the secret-sauce of a sticky brand. We fall in and out of love with products, but human ...
Make Your Social Media Community a Party

Make Your Social Media Community a Party

By Jeremy Miller
Remember those awkward middle school dances? The ones where everyone stood around waiting for something to happen. ...
Empower Brand Fans to Spread Your Message

Empower Brand Fans to Spread Your Message

By Jeremy Miller
It's shortsighted to market to your social media community, but that's what many companies do. They treat the ...
Social Media Cannibals: When Communities Are Left Unchecked

Social Media Cannibals: When Communities Are Left Unchecked

By Jeremy Miller
Building a vibrant social media community faces a daily tug-of-war. On one side is your company's brand, and on ...

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Jeremy Miller

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