Growth is important, but it’s not the only strategy. Think like a judo strategist when attacking a disruptive innovation. Neutralize the competition and use their strengths to win.
It’s hard to ignore an energized brand. You may have never used Uber’s services, but I’m sure you’ve heard of the company. Brand energy is one of the most important differentiators. Start a fire in your brand to stand out.
Apple Music is losing the war to Spotify, because Apple forgot that success comes from challenging convention not challenging competitors. Spotify is the category leader in paid streaming music, and Apple Music is just an also ran service.
An introduction to a brand naming process. Learn a systematic approach to generating and selecting brand names, and how to test them. It’s a proven approach, but it does take time and creativity to get it right.
Symbols are a powerful element of your brand identity system that extend beyond your logo. The goal of brand builders is to create a visual shorthand using symbols to connect and engage your customers.
For a small business to manage multiple brands is an expensive and often unrealistic proposition. Think twice before splitting your brands. Build a strong corporate brand.
The pace of change is accelerating in business. It’s our new reality. Brands are shifting. Strategies are shifting. Industries are shifting. Embrace this reality. Sticky Brands do this by saying, “If it ain’t broke, break it.”
Apple has a sticky brand because they redefine categories, not launch products. Other companies launch innovative products, but Apple stands heads and shoulders above their peers by continually redefining categories. Apple Pay and Apple Watch redefine the mobile payments and wearables categories.
Brand momentum is exciting and powerful when your brand is rising, but terrifying if it’s declining. Energy accelerates the impact of your brand, but it’s elusive. Here are 3 tips to increase your brand’s momentum.
Brands have a shelf life–typically 3 to 7 years. As they age and mature, companies have to rethink and reposition themselves for the times. What is innovative today can become common place tomorrow.
Subscribe via email
Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!