Innovation Archives - Page 3 of 7 -

Spot Opportunities, Strike First

Muhammad Ali said, "Float like a butterfly, sting like a bee." He had an uncanny ability to spot opportunities, move quickly and strike. Driving business growth follows a similar set of principles. If you're adapting quickly your competition won't know where you're heading next, and from your vantage point they’ll seem slow and sluggish.

The Central Group: It’s Not What You Sell. It’s What You Deliver

By Jeremy Miller

Theodore Levitt wrote, "People don't want to buy a quarter-inch drill, they want a quarter-inch hole." This quote is famous, because so many companies confuse their corporate purpose. They position their brands on what they do, and lose sight of what they deliver.

Creativity Creates Work

By Jeremy Miller

Creativity is a double-edged sword, because every good idea generates a mountain of work. Apply rails to your projects with clear outcomes so you don't innovate needlessly.

DECO Windshield Repair: First They Ignore You, Then You Win

By Jeremy Miller

Mahatma Gandhi said, "First they ignore you, then they ridicule you, then they fight you, and then you win." DECO Windshield Repair applies this strategy too, and has disrupted the auto glass industry in Western Canada.

Brand Strategy: Stick To Your Knitting

By Jeremy Miller

Customers aren't always looking for unique and different services, especially when it comes to professional services. Often they just want the best. Stick to your knitting, and stand out as the best in your industry.