Great Brands Are the Same but Different
Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your brand at the edges.
Great Brands Are the Same but Different
Category: iPhone
Bet The Company To Build The Brand
Bet The Company To Build The Brand
What would happen if you failed? If the risks aren't high, you're not pushing far enough. Build your brand with big, transformative goals. Bet the company to build the brand.
What Would Apple Do?
What Would Apple Do?
Take a page from Apple's playbook and ask, "What would Apple do?" It's hard not to admire Apple's brand. They not only have brand loyalty, they have brand anticipation. Everyone wants to know what Apple will do next. Apply some of Apple's principles of branding to grow your brand.
Cardinal Courier: Marketing A New Concept
Cardinal Courier: Marketing A New Concept
Introducing a new concept in an established market can be an uphill battle, especially for mid-market companies like Cardinal Couriers. The service might be amazing, but it takes time to educate your customers and change their behaviors. Paradigm shifts happen one customer at a time.
Challenge Convention
Challenge Convention
Not all companies are equal. Companies that push the boundaries and test their limits immediately stand out, because they don’t let fear hold them back.
Great Ideas Don’t Happen At Your Desk
Great Ideas Don’t Happen At Your Desk
Your desk is a crutch. Great ideas happen when you live in the real world. Leave your desk. Your creativity needs a spark to unlock its genius.
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Jeremy Miller
Top 30 Brand Guru
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