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Canada’s Anti-Spam Law Decimates Email Lists: How To Rebuild

Canada’s Anti-Spam Law Decimates Email Lists: How To Rebuild

By Jeremy Miller
Canada's anti-spam laws are decimating corporate email lists. Companies got complacent in their email marketing, and they're waking up to the harsh reality that their subscribers were not really subscribers at all. How to rebuild your email list, and stay on the right side of the law.
Faster is Better: Speed Differentiates Almag’s Brand

Faster is Better: Speed Differentiates Almag’s Brand

By Jeremy Miller
Manufacturing in North America has never been more challenging. Not only are manufacturers competing with cheap imports, they're also facing steep competition at home. Almag Aluminum differentiates their brand by focusing on speed. Faster is better.
Great Brands Are About People: Ambitious, Impatient People

Great Brands Are About People: Ambitious, Impatient People

By Jeremy Miller
Great brands are built by people — ambitious and impatient people. People who want to make a significant change, and make it now. Anyone can learn the principles of branding, but without the right people those strategies won't amount to a hill of beans.
Macpek: Build Your Brand With A Big Event

Macpek: Build Your Brand With A Big Event

By Jeremy Miller
Big events are a powerful way to build relationships and differentiate your brand. Macpek stood out by organizing a relay-race marathon from Mont Tremblant to Quebec City in May. They had over 650 people cross the finish line, and it created a powerful event to build relationships and connect people with people.
Websites That Sell Are Different

Websites That Sell Are Different

By Jeremy Miller
Most company websites are attractive, functional and tell a good story. But those are table stakes. Websites that sell are different, because they are built for sales.
Simard Suspension: The Best Sales Pitch

Simard Suspension: The Best Sales Pitch

By Jeremy Miller
The best sales pitch is delivered by your customers. There is no one who can convey value better than the people already working with your products. David Tremblay, CEO of Simard Suspensions says, "The best argument to sell your products comes from your customers. You can build the best sales pitch that you can imagine, but let the customer talk about your products and it's much more credible than anything else."
Delight Your Customers

Delight Your Customers

By Jeremy Miller
Small acts of generosity can completely shift your client relationships. A surprise. A gift. An acknowledgement. They all have the power to delight your customers, and convert them into fans.
Walk The Talk. How Cabico Delivers The Human Touch

Walk The Talk. How Cabico Delivers The Human Touch

By Jeremy Miller
"It's so important to walk the talk," says Alain Ouzilleau, President of Cabico. Great marketing is tangible. It's more than words. It's an integral part of the organization, and holds up the brand like the pillars of a building.
Your Strengths May Not Be Sufficient

Your Strengths May Not Be Sufficient

By Jeremy Miller
Your firm's strengths may not be enough to differentiate your brand. Strengths are table stakes. They are simply required to be in the game, and compete in your industry. Differentiation originates out of one identifiable strength.
Competitive Immunity: It’s Hard To Compete Against A Brand

Competitive Immunity: It’s Hard To Compete Against A Brand

By Jeremy Miller
It's hard to compete and win against a sticky brand. Growing your brand is a key line of defense, and provides your business competitive immunity. And with competitive immunity comes increased profits and exciting business opportunities.
Neatfreak!: Are You A Supplier Or A Brand?

Neatfreak!: Are You A Supplier Or A Brand?

By Jeremy Miller
It all starts with a choice. Are you supplier, or a brand? In 2008 Neatfreak made that choice, and transitioned from being a private label manufacturer to building a brand. Today they are the category leader for home organization and storage.
Give Your SMART Goals Meaning

Give Your SMART Goals Meaning

By Jeremy Miller
Create SMART Aspirational Goals for your company — create SMARTY Goals. Combine a numeric target with an aspirational vision to drive action. Your people need to know the "why" behind a goal to get fully behind it.

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Jeremy Miller

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