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Spot Opportunities, Strike First

Spot Opportunities, Strike First

By Jeremy Miller
Muhammad Ali said, "Float like a butterfly, sting like a bee." He had an uncanny ability to spot opportunities, move quickly and strike. Driving business growth follows a similar set of principles. If you're adapting quickly your competition won't know where you're heading next, and from your vantage point they’ll seem slow and sluggish.
Beau’s Brewery: All Natural Brand

Beau’s Brewery: All Natural Brand

By Jeremy Miller
Beau's Brewery is a young, upstart brewer challenging the goliaths of their industry. They stand out by showcasing their roots: the small family farm.
Archway Insurance: Rebranding Relies On A Strong Team

Archway Insurance: Rebranding Relies On A Strong Team

By Jeremy Miller
Changing a company name can be highly disruptive, especially with a well established brand. Archway Insurance rebranded in 2011, and got its team involved to support the process. Rebranding is sure to fail without your staff's buy-in.
Distinctive Appliances: Control What’s In Your Control

Distinctive Appliances: Control What’s In Your Control

By Jeremy Miller
Distributors have one of the toughest branding scenarios. Their job is to operate behind the scenes, and build other companies’ brands. And if they do a good job they grow the brands they represent from niche products into industry standards. The challenge for distributors is to manage their brand as strategically as the brands they represent.
5 Star #Fail

5 Star #Fail

By Jeremy Miller
I witnessed one of my favorite brands go from sticky to dud when I discovered they are filtering customer reviews. Their policy to remove negative reviews on their website is destroying the bonds of trust.
BonaVista Pools: Unforgettable Buying Experiences

BonaVista Pools: Unforgettable Buying Experiences

By Jeremy Miller
It’s hard to know what you’re buying when you can’t see or touch the product ahead of time. Make the intangible tangible by shaping an unforgettable buying experience.
Showcase Your Brand Personality

Showcase Your Brand Personality

By Jeremy Miller
The web is filled with zombie brands—brands devoid of any personality that limp along mindlessly copying the competition. Avoid the crowd, and showcase your brand personality.
The Central Group: It’s Not What You Sell. It’s What You Deliver

The Central Group: It’s Not What You Sell. It’s What You Deliver

By Jeremy Miller
Theodore Levitt wrote, "People don't want to buy a quarter-inch drill, they want a quarter-inch hole." This quote is famous, because so many companies confuse their corporate purpose. They position their brands on what they do, and lose sight of what they deliver.
Communicate In The Language Of Your Customer

Communicate In The Language Of Your Customer

By Jeremy Miller
The fastest way to lose a sale is to make your customer feel stupid. Credibility is established with clear communications. Speak in the language of your customers.
Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

By Jeremy Miller
Brands have a shelf life--typically 3 to 7 years. As they age and mature, companies have to rethink and reposition themselves for the times. What is innovative today can become common place tomorrow.
Creativity Creates Work

Creativity Creates Work

By Jeremy Miller
Creativity is a double-edged sword, because every good idea generates a mountain of work. Apply rails to your projects with clear outcomes so you don't innovate needlessly.
DECO Windshield Repair: First They Ignore You, Then You Win

DECO Windshield Repair: First They Ignore You, Then You Win

By Jeremy Miller
Mahatma Gandhi said, "First they ignore you, then they ridicule you, then they fight you, and then you win." DECO Windshield Repair applies this strategy too, and has disrupted the auto glass industry in Western Canada.

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Jeremy Miller

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