Goals Shape Brands
Goals shape brands. They become the guiding purpose of a business, and provide a lightning rod to organize people, create energy and make decisions.
Category: Jeremy Miller
Sales Tactic: Circle The Prospect
Trying to land a strategic account? Circling The Prospect means finding multiple people to recommend you, and squarely put you on the prospect’s radar. Forget about getting one introduction, get six.
Did Google Kill Blogging?
On July 1, 2013 Google is shutting down Google Reader. In a short blog post Google changed the direction of blogging. The announcement is a wake-up call for bloggers and companies to rethink their content strategies.
Social Media is a Tactic, Not a Strategy
Asking a company about their social media strategy is like asking a carpenter whether he has a hammer strategy. We’re talking about tools not architectural drawings. Social media are tools to support a strategy.
LinkedIn Groups: Cans of Spam
LinkedIn has a problem with their groups. They have communities brimming with potential, but most are choking on spam. It's time to push back, and prevent the self-promoters from making an impact on LinkedIn.
A Community Starts With 1,000 Members
A community starts with 1,000. The reason so many social media groups fail is they don’t achieve a critical mass. They need that first 1,000 members to form the seed of a community.
It Takes One To Know One
Boomers join associations, young professionals join communities. Professional associations are in a state of decline. Community building is the path to relevance.
Platform Authenticity: When Self-Promotion Is Annoying
Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.
Market Your Marketing
Market your marketing. If no one is reading your content, then it isn't having an impact. The purpose of content is to engage your audience. Grow your audience every month.
Business Cards Make A Statement
There’s no excuse for bland, boring business cards, but most are. Make a statement with your cards. What statement do you want to make with your business card?
Differentiating When Everyone Is The Same
Instead of trying to offer unique services in a commoditized market, create a unique experience. Differentiate on your firm’s personality, values or interests.
Contingency Planning: Build a Content Repository
A Content Repository is your contingency plan. It’s unrealistic to think you can show up every day for weeks on end without life getting in the way. Things happen. Put 3 weeks of content in the vault.
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Jeremy Miller
Top 30 Brand Guru
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