How 3 Common Household Items Got their Names
How 3 common household items got their brand names. Learn the origin stories of brand names like Arm & Hammer, Bluetooth and WD-40.
Category: Name
Sweet Jesus Isn’t Changing Its Name, Despite a Boycott and Backlash
Despite a boycott and backlash of Christians calling the branding “hate speech,” Sweet Jesus is not changing its brand name. I think this is a mistake. Here are 3 reasons why Sweet Jesus needs a new name.
How Nachos Got their Name
It's surprising how some of the most common names we interact with daily have fascinating stories. Nachos, for instance, are named after their inventor, Ignacio "Nacho" Anaya.
How Names Make Ideas Spread
Names have the power to change the world. They make complex ideas easy to communicate and share. How names like black hole make ideas spread.
13 Examples of the Best Company Names
13 examples of amazing company names. Find the best company name for your brand. Use these names for inspiration.
How to Name a Company
How to name a company in 3 steps. Choosing a name for your company is one of the most difficult parts of the branding process. It's like naming your child. You're defining your company from this day forward. It's not easy, but when you get it right a brilliant company name will make your brand stand out.
Neatfreak!: Are You A Supplier Or A Brand?
It all starts with a choice. Are you supplier, or a brand? In 2008 Neatfreak made that choice, and transitioned from being a private label manufacturer to building a brand. Today they are the category leader for home organization and storage.
Macadamian: Finding A Brand Name That Sticks
Finding a sticky company name requires both curiosity and determination. Macadamian found there's in the most unexpected of places, the grocery store aisle. Play with words, and don't compromise. Pursue the right now for your brand.
Archway Insurance: Rebranding Relies On A Strong Team
Changing a company name can be highly disruptive, especially with a well established brand. Archway Insurance rebranded in 2011, and got its team involved to support the process. Rebranding is sure to fail without your staff's buy-in.
Naming Your Business to Drive Sales
Naming your business is one the most challenging branding activities. But get it right, and a great name sets the ...
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Jeremy Miller
Top 30 Brand Guru
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