How to Name Your Business
If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. Here are 8.5 steps to name your business.
If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. Here are 8.5 steps to name your business.
Every entrepreneur, business owner, and marketer has to name something — at least once. You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name.
Brand New Name (the book) is now available. It hit bookstores on October 8th. Get your copy today!
Cheerios is America's breakfast cereal, but it was actually started as Cheerioats. Here's how Cheerios got its name! It's a brilliant!
Brand New Name is a graphically designed branding book that shows you how to name or rename anything. Check out the graphic design of this book.
The Simpsons can teach us everything we need to know. This is true for brand naming. Here are four lessons on brand naming from that lovable yellow family.
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