Extraverts Are Not Better at Sales, but Neither Are Introverts
There is a myth in business that extraverts are better sales people. Research proves that wrong. Ambiverts outperform both extraverts and introverts.
Category: Sales
Start With How, Not Why
Simon Sinek argues in Start With Why that "People don't buy what you do, they buy why you do it." I disagree. People buy the how, not the why.
6 Habits of Great Sales People
Great sales people possess habits that separate them from everyone else. Every sales rep does the basics: prospect, qualify, negotiate and close. Great reps do the same things, but they do them better.
Websites That Sell Are Different
Most company websites are attractive, functional and tell a good story. But those are table stakes. Websites that sell are different, because they are built for sales.
Simard Suspension: The Best Sales Pitch
The best sales pitch is delivered by your customers. There is no one who can convey value better than the people already working with your products. David Tremblay, CEO of Simard Suspensions says, "The best argument to sell your products comes from your customers. You can build the best sales pitch that you can imagine, but let the customer talk about your products and it's much more credible than anything else."
Versature: Doubled Their Sales Performance In 90 Days
Big goals drive sales performance. Versature, a business phone company and client of Sticky Branding, doubled their sales in 90 days. Paul Emond, CEO of Versature, shares his experience working with Sticky Branding, and the impressive results his company is achieving.
Scalar: Sales Driven Cultures Build Brands
A sales driven culture is a key differentiator in any high growth company. Scalar is one of Canada's fastest growing IT companies, and they have a culture of sales. They're customer focused, and their sales people are a conduit to their customers.
3 Questions to Ask Before Responding to a RFP
Request for Proposal are onerous and time consuming, and the win rate is abysmal. If you're going to respond to RFPs be sure you will win. Ask these 3 questions before responding to any RFP.
Stop Marketing, Start Selling
Give your ideas flight. Every great marketing idea starts with a pitch. Get in front of your ideas and sell them. If you don't sell them, no one will.
The Downside of Word of Mouth Marketing
Every company wants client referrals, but are you too dependent on word of mouth marketing? Avoid 5 pitfalls of being too dependent on word of mouth marketing.
6 Brand Metrics To Drive Sales
"You can't manage what you can't measure." Sage advice. I'm not interested in the soft-squishy side of marketing. I want to see brand strategies that clearly move the sales needle. Mid-market companies can look to six brand metrics that drive sales.
I Hate Cold Calling, But I Still Do It
Every sales rep worth his salt never stops hunting. I'm not going to wait for the phone to ring. If there's someone I want to reach I'm going to make the call. It’s that simple.
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Jeremy Miller
Top 30 Brand Guru
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