Brand New Name is a graphically designed branding book that shows you how to name or rename anything. Check out the graphic design of this book.
The Simpsons can teach us everything we need to know. This is true for brand naming. Here are four lessons on brand naming from that lovable yellow family.
Names are the cornerstone of every brand. It's how you know them, categorize them, and speak about them. You know a brand by its name.
It doesn’t matter the brand, brand guidelines are usually the same, at least when it comes to brand names: short, simple, easy to pronounce, doesn’t have negative connotations.
Making a brand name become a verb (or even a noun) is powerful. So why not build that right into your brand naming strategy?
There's a surprising trend in children's brands. A disproportionate number of children's brand names are misspelled, and here's why.
Wonder Bread was named after a magical day at the fair. The name positioned the brand to win as the first commercially available pre-wrapped, pre-sliced bread.
Hormel Foods, makers of SPAM lunch meats, cannot be happy. The name SPAM is now synonymous with junk mail clogging up the internet.
Pharmaceutical companies spend big bucks to name their drugs. Naming projects cost between $250,000 to $2.5 million to create unique brand names.
History is a rich source of inspiration and stories in brand naming. Greek mythology has been a treasure trove of names for marketers to associate with their brands — whether companies, products, or services.
Häagen-Dazs may sound Danish, but it’s a completely made up brand name from the Bronx. This is a story of a brilliant entrepreneur who understood the power of language.
The Hula Hoop was one of the biggest toy fads in history. WHAM-O rode this wave, and converted the Hula Hoop from a fad into an iconic brand that's still generating profits 60 years later.