In the oil patch, "Canada" is becoming a dirty word. Encana and TransCanada Pipelines changed their company names to drop "Canada."
If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. Here are 8.5 steps to name your business.
Every entrepreneur, business owner, and marketer has to name something — at least once. You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name.
Cheerios is America's breakfast cereal, but it was actually started as Cheerioats. Here's how Cheerios got its name! It's a brilliant!
Brand New Name is a graphically designed branding book that shows you how to name or rename anything. Check out the graphic design of this book.
The Simpsons can teach us everything we need to know. This is true for brand naming. Here are four lessons on brand naming from that lovable yellow family.
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Jeremy Miller
Top 30 Brand Guru
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14 characters. That’s all it took to irreparably damage the CrossFit brand. How one tweet is destroying the CrossFit brand and what every business owner needs to learn from it.
