The Social Media Game
Social media is a game. You don't need to be a celebrity to get thousands of Twitter followers. Just follow, unfollow, repeat. Play the game to grow your reach -- and maybe even your influence.
Category: Jeremy Miller
Fruitland Manufacturing: Brand Loyalty – Be The Industry Standard
Brand loyalty is the hallmark of a sticky brand. Anyone can sell a product or service once, but to have your customers come back again-and-again is a different story. Loyalty is earned.
Breaking Buying Habits
The greatest obstacle to sales is indifference. Your customers are on autopilot, and make decisions out of habit. Break their buying habits to consider new ideas and your services.
Path of Search: Targeting Active Buyers
Your challenge is to be in the right place at the right time, your prospects’ Path of Search, when they're considering their options. This is a major element of a demand generation program.
Demand Generation: How It Works
Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
Challenge Convention
Not all companies are equal. Companies that push the boundaries and test their limits immediately stand out, because they don’t let fear hold them back.
Cold Calling Is Still Dead
Cold calling stopped being a viable lead generation option years ago. But for some reason some companies hold onto it like it’s an art form. It’s not. It’s futile.
Diversity Marketing Grows Brands
3 keys to diversity marketing: know yourself; be authentic; and be a subject matter expert. Companies who engage diverse groups stand out and grow brands.
Wow Events: Spark Client Engagement
There is no replacement for live, face-to-face events. As good as digital media and social media are, they can't achieve the impact of a Wow Event.
Take Pride In Your Brand
Pride may be one of the Seven Deadly Sins, but it’s also an essential ingredient in branding. You can’t grow a compelling brand without a deep-seated sense of pride in your business.
The Brand Gap: Finding Mid-Market Successes
There is a hole in branding. There are lots of branding resources for small and big companies, but not much for mid-size companies. It's time to fill the gap. Help me find and feature mid-market success stories.
Vanity Metrics Don’t Predict Growth
“You can’t manage what you can’t measure.” Or so the old adage goes. But not all measures are worth managing. Find the 3 to 5 Big Levers that drive your business.
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Jeremy Miller
Top 30 Brand Guru
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