6 Habits of Great Sales People
Great sales people possess habits that separate them from everyone else. Every sales rep does the basics: prospect, qualify, negotiate and close. Great reps do the same things, but they do them better.
Category: Jeremy Miller
What Would Apple Do?
Take a page from Apple's playbook and ask, "What would Apple do?" It's hard not to admire Apple's brand. They not only have brand loyalty, they have brand anticipation. Everyone wants to know what Apple will do next. Apply some of Apple's principles of branding to grow your brand.
Startup Branding: Plant Deep Roots
The founding vision of a business is the roots of the brand. Startups, like Percy 3D, establish long lasting and scalable brands by having a strong vision. Their vision plants roots for the brand to grow and thrive.
Hotel Fines Guests For Negative Reviews; It Killed Their Brand
Hudson Union Street Guest House has destroyed their brand. A failed social media policy created a media crisis on a global scale. They fined guests $500 for negative reviews on Yelp, and the story became viral. The only option left is to rebrand.
Inventing A Brand Name To Avoid Embarrassment
A brand name that is catchy and memorable in one language can be completely inappropriate in another. Use invented names to avoid international embarrassment. Solgenia invented their company name to work well in eight languages, and be correctly written in each.
Personal Performance Management: Manage The Behaviors
What gets managed gets measured, and what gets measured gets done. Personal performance management tips to make you more successful, and achieve your goals more consistently.
What Made You Successful Won’t Make You Successful
Past successes are not predictors of future successes. Toocoo Media grew by over 2,000% in one year: from $200,000 in revenue to over $4,200,000! They're not relying on the past, and pivoting to a new market for the next phase of their growth.
Weird Al Yankovic Is Making Fun Of Your Branding
Weird Al Yankovic is making fun of how companies speak. His music video, "Mission Statement," is a biting attack on corporate marketing. Take the Jargon Free Challenge. Are you using any of the words Weird Al references in your business?
Developing Influencers: Octopus Products Focuses On Designers
Many industries have a hierarchy, and at the top are the influencers. Octopus Products focuses on their influencers, the designers, to drive sales and grow their brand.
Your Business Card Is Your Brand
Your business card is your brand. Business cards are a perfect opportunity to demonstrate what makes your company unique. "The business card is your own personal album cover," says Marc Levack, CEO of Primo Cards. "It’s your way to demonstrate how your company is unique."
David vs Goliath: How Trisura Beats The Big Companies
"If the big companies did everything right, there wouldn't be room for us," says Mike George, CEO of Trisura. Small and mid-sized companies, like Trisura, have an opportunity to compete and win against the giants of their industry. They create a David vs Goliath story by finding areas where the giants are lacking.
Assemble Your Brand Team
It takes more than a dynamic CEO or Founder to grow a sticky brand. Branding is a team sport, and without the right team the brand may never live up to its potential. Assemble a Brand Team to grow your business.
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Jeremy Miller
Top 30 Brand Guru
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