Category: Jeremy Miller

Avoid The Soft Squishy Middle

Avoid The Soft Squishy Middle

Competing in the middle is a challenge. You don’t have the economies of scale of the big brands, and you don’t have the nimbleness and low overhead of the small players. The middle has the worst aspects of both worlds.
Social Media Is Boring

Social Media Is Boring

You don't need a social media expert to tell you to be on Facebook. Social media is a tool. Treat it as such. If it makes sense for your business to use a social media site like Facebook, use it. If it doesn't make business sense, don't use it. It's that simple.
Personal Branding: Create a LOT of Content

Personal Branding: Create a LOT of Content

Growing a personal brand is straightforward. Produce a lot of content, and get a lot of people to consume and share it. That’s it. That’s personal branding.
Muldoon’s Coffee: Cultivating Adoring Customers

Muldoon’s Coffee: Cultivating Adoring Customers

The hallmark of a sticky brand is adoring customers. The challenge is standing out, and delivering an outstanding experience. Good does not garner adoring customers. Good is average, and average isn’t worth bragging about.
There Is Only One Low-Cost Brand

There Is Only One Low-Cost Brand

Branding on price is very hard, if not impossible to defend. The issue is there can only be one cheapest provider at any time. Everyone else is more expensive. Think twice before positioning on price.
Never say, “One Stop Shop”

Never say, “One Stop Shop”

One stop shopping is not a value proposition, it's a compromise. Great brands are not all things to all people. Trying to serve everyone is a formula for losing your competitive advantage.
Measuring Content Marketing’s Effectiveness

Measuring Content Marketing’s Effectiveness

Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.
5 Signs of a Sticky Brand

5 Signs of a Sticky Brand

The 5 signs of a sticky brand: work differently; doring customers; more profit; competitors avoid you; continually innovate. How do you stack up?
Learn To Love Networking

Learn To Love Networking

Networking is crucial to business, but if not done well it is time consuming and ineffective. Use a system to connect with higher quality contacts, and build purposeful relationships.
Brand Relationships Start With A Conversation

Brand Relationships Start With A Conversation

Conversations are the seeds of brand relationships. Your clients won’t buy from you unless they like you and trust you first. Use your content to start a conversation.
Succeed With A Culture Of Failure

Succeed With A Culture Of Failure

Companies often hire consultants so they don’t make mistakes. The challenge is innovation doesn’t happen in a vacuum. And trying to make everything perfect before you act will not mitigate risks, it just delays action.

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Jeremy Miller

Top 30 Brand Guru

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