It Really Is About The Money
It really is about the money. When a brand is operating to its full potential it makes your products more findable, referable, memorable and desirable. A dynamic brand accelerates your sales funnel and grows wealth.
Category: Jeremy Miller
David Aplin Group: Value Is In The Eye Of Your Customer
Marketing can be messy. You can strive to get your brand positioning and messaging accurate, but your customers may not always see it that way. The David Aplin Group has a modular brand architecture to help them adjust their value proposition to fit the broad needs of a diverse client base.
Love Your Content, Love Your Brand
Interesting, engaging and well written newsletters are anomalies. Most company's content gets lost in the spam folder. The few firms that stand out take pride in their content, and put in effort that often seems out of proportion with the result.
Quarry: Positioning Drives Sales Velocity
When you get your positioning right your sales funnel accelerates. Quarry Integrated Marketing has their positioning dialed. It's clear and concise, and it allows their clients to self-select if they're a fit. It makes their brand more findable, referable, memorable and desirable.
Casualties Along The Way
Every growing company tries and abandons strategies: products fail, partnerships fail, business ventures fail. Change is necessary for growth, but not everyone will see it that way. Not everyone is going to agree with the changes, and some may get malicious. Manage people with an axe to grind after your company changes direction.
Skura Corporation: Overcoming A Paradigm Shift
There are winners and losers with every major technology innovation. Skura was on the losing end of the iPad revolution, and had to reinvent their product and brand. But with careful planning and a commitment to the future, they made purposeful decisions to get ahead of the mess and create a solution that stands head and shoulders above the competition.
Ripples and Splashes: Growing Your Brand
Miley Cyrus' performance at the MTV VMAs was an eye opener. She used a well timed splash can change the trajectory and reach of your brand. It's a lesson for companies too. Add a splash to your marketing mix to reach far more new prospects and customers faster.
Quartet Service: Relationship Innovation – Making Ideas Happen
Relationships make ideas happen. Quartet Service has more than doubled in size by developing relationship management into a competitive asset.
When A Niche Is Not A Niche
Not all niches are equal, and some niches aren't even niches at all. If everyone offers similar service, it's not a niche. A niche strategy has to adhere to 3 components: 1, customers self-identify with the niche; 2, specialized expertise or capabilities; 3, market density to support a business.
Versature: Challenging Giants
Versature has a David versus Goliath story. They are challenging the big giants by offering services the big telcos can't or don't want to provide, and they're growing rapidly as a result. Look for paradigm shifts in your industry to grow a sticky brand.
Embrace Your Category
Describe your products simply, succinctly and in the language of your customers. Speaking in the language of your customers will make your brand more findable, referable, memorable and desirable.
Crowe Soberman: Relationships Make Clients Stick
A service can be sold with expertise alone, but to have your clients come back again and again requires goodwill and trust. Relationships make clients stick. Crowe Soberman's culture of relationships is a clear differentiator for their brand. They value real personal connections, and believe it's an integral part of their success.
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Jeremy Miller
Top 30 Brand Guru
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