Start A Fire
It's hard to ignore an energized brand. You may have never used Uber's services, but I'm sure you've heard of the company. Brand energy is one of the most important differentiators. Start a fire in your brand to stand out.
Category: Jeremy Miller
Getting Your Content To Spread
It's getting harder and harder to get your content seen. Blogging and sharing links isn't a sound content marketing strategy anymore. Get your content to spread by posting it directly into the feed.
Why Apple Music Is Losing to Spotify
Apple Music is losing the war to Spotify, because Apple forgot that success comes from challenging convention not challenging competitors. Spotify is the category leader in paid streaming music, and Apple Music is just an also ran service.
Small Letdowns Tarnish a Brand
Small letdowns erode a brand. It's like making withdrawals from the trust bank. Telus letdown its customers with the iPhone 6s launch. Customers who pre-ordered their phones did not receive them on launch day. It was a small letdown that had a lasting impact.
Volkswagen Lost Its Purpose to be the Biggest Automaker
There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and its brand is in a crisis.
Personal Branding Strategy: How to Get Really Famous
How to get really famous. Here's a proven personal branding strategy to stand out, grow your audience, and make your mark. You can apply the ideas to your business to grow an outstanding personal brand.
How to Find Centers of Influence That Move the Sales Needle
If you kiss enough frogs you'll find a prince. But if you're tired of kissing frogs there is a better way of networking. This is a strategic approach to find and develop centers of influence (COI) — referral partners that provide sales leads for your business.
Ultra Long Form Content: It’s a Home Run
Ultra long form content performs surprisingly well. It generates more website traffic, it has high search value, and it generates more social media engagement. It's definitely worth adding to your content marketing mix.
Brand Metaphors: How to Engage Customers at a Deep, Visceral Level
Brand metaphors give your brand a three dimensional quality. They connect with customers at a deep, visceral level that could not be achieved through classical marketing techniques. Brand metaphors help you connect with your customers a subconscious level.
Ultra Long Form Content: A 30 Day Test
Does long form content perform better than normal content? For the month of August I am shaking things up and posting indepth articles on branding — articles that are 2,500 words on average. I am testing long form content to see its impact on my content marketing strategy.
A Brand to Love: Brand Mascots Tug Your Heartstrings
Brand mascots evoke powerful memories that stick with you for a lifetime. Tony the Tiger, the Pillsbury Doughboy, the Jolly Green Giant, and Mr. Clean are all mascots that personify their brands. They provide a human face that we know, like, and trust.
Make Your Brand Iconic: The Power of Symbols in Branding
Symbols are a powerful element of your brand identity system that extend beyond your logo. The goal of brand builders is to create a visual shorthand using symbols to connect and engage your customers.
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Jeremy Miller
Top 30 Brand Guru
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