Neutralize the Competition
Growth is important, but it's not the only strategy. Think like a judo strategist when attacking a disruptive innovation. Neutralize the competition and use their strengths to win.
Category: Strategy
Instagram Took the Kodak Moment
Kodak became an iconic brand, because it facilitated an important job. It helped us visually journal the special moments in our life. But as we know, Kodak lost its way. In early 2012 Kodak filed for bankruptcy. Ironically, right as Kodak was failing Facebook was acquiring Instagram. Instagram had taken the place of the Kodak Moment.
Strategy Without a Map
In a changing marketplace you don't have a map to guide you to success. It's like crossing the Sahara. The dunes are constantly shifting and changing. To cross the Sahara you use a compass, landmarks, and local resources to navigate the terrain and get to your destination. This is an excellent metaphor for growing your business.
Why Your Brand Must Own More Than One Word
A strong brand must own one word in the mind of customers is considered gospel in branding circles. It's time to challenge this convention. It takes more than one word to create a competitive advantage.
Pivoting Too Soon and Too Often
Pivoting is a powerful concept, especially for high growth companies. But it's being overused. A company shouldn't be pivoting multiple times per year, let alone multiple times every three years. Here is a more effective approach to evolving your strategy.
Personal Branding Strategy: How to Get Really Famous
How to get really famous. Here's a proven personal branding strategy to stand out, grow your audience, and make your mark. You can apply the ideas to your business to grow an outstanding personal brand.
Three Questions to Transform Your Business
General Stanley McChrystal said, "You're not going to come up with a hundred year plan, a fifty year, or even a five year plan. You're going to come up with general directions and frameworks, and you better learn everyday. Because that's the world we're in now." Your ability to adapt and transform your business may be your greatest competitive strength.
The Weakest Link in Your Strategy
Your business strategy is only as strong as your organization's weakest link. Strengthen the weak points to grow your business.
The Culture Trap: When Your Organization Derails the Brand Strategy
Nothing can derail a brand strategy faster than a cultural misalignment. People issues are one of the hardest hurdles to overcome. 7 steps to overcome culture and human resources issues from derailing your brand strategy.
Who Do You Serve?
Clearly defining your target is the foundation of your brand. Who do you serve? And also, equally important. Who don't you serve?
If It Ain’t Broke, Break It!
The pace of change is accelerating in business. It's our new reality. Brands are shifting. Strategies are shifting. Industries are shifting. Embrace this reality. Sticky Brands do this by saying, "If it ain't broke, break it."
Timing Is Everything: Dust Off Old Strategies
A prior failure doesn't mean the idea lacks merit. Timing is everything. Don't let a prior failure hold you back from dusting off and trying the strategy again.
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Jeremy Miller
Top 30 Brand Guru
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