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National Logistics services: The Cost Of Repositioning

National Logistics services: The Cost Of Repositioning

By Jeremy Miller
Repositioning a business can be one of the most costly and painful transitions a company go through. National Logistics Services (NLS) went through 18 months of sales purgatory when it repositioned from a general logistics provider to experts in fashion and footwear. Today NLS has a sticky brand, but it was a challenging journey. Peter Reaume, CEO of NLS explains, "It was one of the scariest thing I've ever done. We knew we had to specialize, but the transition was hard."
Growing A Sticky Brand Is Hard. Really, Really Hard!

Growing A Sticky Brand Is Hard. Really, Really Hard!

By Jeremy Miller
Growing a sticky brand is hard. Really, really hard. Every company featured in the Sticky Branding Stories column is doing something pretty amazing. And in every case they are leveraging their core capabilities and investments to grow a sticky brand. But what's not as obvious is each of these companies have faced adversity.
The Limiting Factor: You

The Limiting Factor: You

By Jeremy Miller
Companies have predictable revenue plateaus: $1 million, $5 million, $10 million, $25 million, $50 million, and so on. Each plateau can be a major hurdle to cross, and often companies get stuck at key points along the way. Crossing these plateaus is directly linked to the business owner's ability to grow and change.
Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

By Jeremy Miller
Brands have a shelf life--typically 3 to 7 years. As they age and mature, companies have to rethink and reposition themselves for the times. What is innovative today can become common place tomorrow.
Creativity Creates Work

Creativity Creates Work

By Jeremy Miller
Creativity is a double-edged sword, because every good idea generates a mountain of work. Apply rails to your projects with clear outcomes so you don't innovate needlessly.
Vanity Metrics Don’t Predict Growth

Vanity Metrics Don’t Predict Growth

By Jeremy Miller
“You can’t manage what you can’t measure.” Or so the old adage goes. But not all measures are worth managing. Find the 3 to 5 Big Levers that drive your business.
5 Signs of a Sticky Brand

5 Signs of a Sticky Brand

By Jeremy Miller
The 5 signs of a sticky brand: work differently; doring customers; more profit; competitors avoid you; continually innovate. How do you stack up?
Succeed With A Culture Of Failure

Succeed With A Culture Of Failure

By Jeremy Miller
Companies often hire consultants so they don’t make mistakes. The challenge is innovation doesn’t happen in a vacuum. And trying to make everything perfect before you act will not mitigate risks, it just delays action.
Goals Shape Brands

Goals Shape Brands

By Jeremy Miller
Goals shape brands. They become the guiding purpose of a business, and provide a lightning rod to organize people, create energy and make decisions.
Social Media is a Tactic, Not a Strategy

Social Media is a Tactic, Not a Strategy

By Jeremy Miller
Asking a company about their social media strategy is like asking a carpenter whether he has a hammer strategy. We’re talking about tools not architectural drawings. Social media are tools to support a strategy.
Shoot Higher: Is Your Strategy Big Enough?

Shoot Higher: Is Your Strategy Big Enough?

By Jeremy Miller
A company must seek to win in a particular place in a particular way. If it doesn’t seek to win, it is wasting the time of its people and investors. What is your company striving to achieve?

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Jeremy Miller

Top 30 Brand Guru

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