Since the start of the coronavirus, companies have been giving away products and services for free. That's a mistake. Here's why and what you should really do.
In a crisis, speed is everything. Here are some action-steps to a create a crisis communication plan in response to the coronavirus.
As COVID-19 ravages stock markets and the economy, adjust your business strategy and marketing to find new customers, revenue and cash — fast!
How you build a brand so your customers will know exactly who you are, what you offer, and how you can serve them, is essential for success.
Some companies fail to reach their potential, because the entrepreneur is chasing too many new ideas. Instead of dealing with growth, they are launching new ideas.
Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here's how branding really works.
Rebranding your business is a big decision. Analyze the risks and opportunities. Here's a step-by-step approach to rebrand your business.
Whether you’re a one-person-herd or part of a global corporation, growing a Sticky Brand is a choice. That’s the opportunity that lies before you in 2020: Grow a Sticky Brand.
One of the strongest drivers in getting customers to buy is brand awareness. Your customers need to know your brand, like it and trust it.
If you’re not grinding on the hard things that matter, you’re not brand building. Here's how to grow a strong brand.
Every aspect of your business contributes to your brand, but it's strategic! Here are 5 components of a brand strategy, and how they work.
Marketing is shifting rapidly, especially in digital marketing. These are our top 5 2020 marketing trends to manage to grow your brand.