Don’t Give Away Your Services for Free During the Coronavirus
Since the start of the coronavirus, companies have been giving away products and services for free. That's a mistake. Here's why and what you should really do.
Category: Branding Strategies
How to Prepare Crisis Communication for the Coronavirus
In a crisis, speed is everything. Here are some action-steps to a create a crisis communication plan in response to the coronavirus.
How to Adjust Your Business Strategy for COVID-19
As COVID-19 ravages stock markets and the economy, adjust your business strategy and marketing to find new customers, revenue and cash — fast!
How to Build a Brand
How you build a brand so your customers will know exactly who you are, what you offer, and how you can serve them, is essential for success.
How Too Many Ideas Can Stunt Your Business
Some companies fail to reach their potential, because the entrepreneur is chasing too many new ideas. Instead of dealing with growth, they are launching new ideas.
Does Branding Really Matter?
Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here's how branding really works.
Should I Rebrand My Business?
Rebranding your business is a big decision. Analyze the risks and opportunities. Here's a step-by-step approach to rebrand your business.
New Year, New Brand
Whether you’re a one-person-herd or part of a global corporation, growing a Sticky Brand is a choice. That’s the opportunity that lies before you in 2020: Grow a Sticky Brand.
How to Measure Brand Awareness
One of the strongest drivers in getting customers to buy is brand awareness. Your customers need to know your brand, like it and trust it.
The Hard Work Is the Real Work of Branding
If you’re not grinding on the hard things that matter, you’re not brand building. Here's how to grow a strong brand.
Why Branding Matters
Every aspect of your business contributes to your brand, but it's strategic! Here are 5 components of a brand strategy, and how they work.
2020 Marketing Trends: 5 Trends that Will Shape Your Digital Marketing
Marketing is shifting rapidly, especially in digital marketing. These are our top 5 2020 marketing trends to manage to grow your brand.
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Jeremy Miller
Top 30 Brand Guru
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