Define Your Business Strategy By What Won’t Change
In a world of rapid change, what won't change is where you build a business strategy. These are the constants that anchor your brand, and where you invest your innovation.
Category: Branding Strategies
9 Brand Differentiators to Create a Competitive Advantage
In commoditized markets doing one thing really well is not enough to create a competitive advantage. There are 9 key differentiators. Identify your top 2 to 4 to develop a sustainable competitive advantage, and stand out in your marketplace.
New Keynote: Dealing With Disruption
Dealing With Disruption is Jeremy Miller's new keynote presentation. He provides a framework on how to win when the rules keep changing.
Family Business Branding: It’s a Mark of Trust
Customers trust family businesses more. It doesn't matter if the brand was B2B or B2C. The family business brand creates a mark of trust, and helps to differentiate the company from its competitors.
Dealing With Disruption
Chances are your company is not a disruptor, but it is facing disruption. Manage disruption in your business with these 3 questions.
One Team Working On One Thing
Multitasking leads to mediocrity. Instead of diversifying, pick one area to transform. You have one team. Get them working on one thing.
Define Vision with The 5 Elements of a Bold Vision Statement
A Bold Vision has the power to push companies into iconic brands, and people into heroes. The vision inspires us and derives its power from its construction. Here are the 5 elements of a Bold Vision Statement.
The Battle for Relevance: Why Change Matters
Change matters, because it affects relevance. A disruption can make your brand irrelevant. When the pace of change is accelerating you have to constantly strive to gain relevance at the expense of others. Here's how.
ROI Cues: Demonstrate Your Service Is Working
ROI Cues are small results or metrics that demonstrate progress. They provide a psychological hit that what we're doing is working, and provide validation to keep going. And ROI Cues are an essential element for creating happy customer relationships.
Walmart Drops Visa, and It’s a Brand Win for Walmart
Walmart Canada is dropping Visa, citing unacceptably high fees. Walmart's dispute with Visa is on brand for Walmart. It's a bold move, and I have to say, I like it.
Customer Feedback Loops
Your customers will tell you what they think, and reveal how your company is performing. Capture those insights with a Feedback Loop. They're surprisingly easy to create, and the data is invaluable.
Neutralize the Competition
Growth is important, but it's not the only strategy. Think like a judo strategist when attacking a disruptive innovation. Neutralize the competition and use their strengths to win.
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Jeremy Miller
Top 30 Brand Guru
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