It's hard to compete and win against a sticky brand. Growing your brand is a key line of defense, and provides your business competitive immunity. And with competitive immunity comes increased profits and exciting business opportunities.
It all starts with a choice. Are you supplier, or a brand? In 2008 Neatfreak made that choice, and transitioned from being a private label manufacturer to building a brand. Today they are the category leader for home organization and storage.
Create SMART Aspirational Goals for your company — create SMARTY Goals. Combine a numeric target with an aspirational vision to drive action. Your people need to know the "why" behind a goal to get fully behind it.
Companies choose Matcom, because the service is "hassle free." They stand out in a commoditized sector by creating turnkey solutions. Not all companies value this level of service, but the ones who do love it. There is a real value in reducing the time and resource constraints on your internal team, and delegating non-core competencies. It is liberating to know someone else will get the project done while you focus on satisfying your own clients.
A stretch goal can be very motivating. It can push you and your team beyond your limits, and achieve great feats. But an unattainable stretch goal can have the opposite effect. It can demotivate your team, and crush your credibility.
Break Through Revenue Plateaus, One Goal At A time
Companies face predictable revenue plateaus at $1 million, $5 million, $10 million, $25 million and so on. Break through the plateaus with clear goals. Every quarter focus on developing a key area of your business to get to the next level.
According to the Edelman Trust Barometer, the banks and financial services sector are the least trusted sector. CARD.com is rebuilding trust by understanding the true needs of average consumers, and creating a service that delights them.
Brands are built on big goals, and bold actions. Big goals energize your team, and stretch your skills and capabilities. They not only change your company, they reshape your market's expectations of your brand.
Rome wasn't built in a day, and neither are sticky brands. Jim Gilbert's Wheels and Deals is a 20 year overnight success. They've grown into the largest independent used car dealer in New Brunswick, and one of the largest in Eastern Canada. And their customers love them!
No one ever said business has to be fair. Tilt the odds in your favor. Choose a playing field or a niche where you're guaranteed to win. Every company that grows a sticky brand makes strategic choices of where they will play, how they will win, and how they will tip the odds in their favor.
Primo Cards: Reshaping Traditional Markets With Technology
Many traditional business models are under duress. They are over saturated and driven on price. If you get caught in these forces the question is how will you respond. Will you get dragged down with the masses, or find ways to innovate and better serve your clients? Primo Cards has chosen the latter. They've embraced technology, and are using the internet and social media to rethink how a printing company can serve its customers.
Marketing Budget ROI: Measure Strategies vs Tactics
Determining your marketing ROI, or return on investment, is always a challenge. Was a trade show or a sponsorship worth it? What about your brochures or business cards? Are they worth the expense? Measuring each activity is isolation is problematic. Look at the big picture, and measure the strategic results.
{"Jeremy Miller has put together an excellent roadmap for companies to successfully name companies, products and services along with the naming landmines to avoid and the naming opportunities to aggressively conquer."
David Brier
{"This beautifully designed book spells out the journey that will take you to the Promised Land: a Sticky Brand name."
Kevin Roberts
{"Jeremy Miller’s brilliant book will help you solve the biggest problem in marketing today."
Al Ries
{"A beautiful, captivating and useful book!"
Mark Schaerfer
{"Jeremy has written a masterpiece. Combining story with visuals, he brings the process of naming your product or business to life. Everyone is creative and this book provides a roadmap to designing the perfect name."
Donna Miller
{"Action-oriented. Beautifully designed. Inspirational. Brand New Name takes the pain away from naming."
Gino Wickman
{"When it comes to anything branding-related, Jeremy Miller is the foremost expert. When it comes to naming anything—from a hashtag to a business—he has created a process for you to plan, brainstorm, and test your ideas. Brand New Name should sit on everyone’s desk as your only brand naming bible."
Gini Dietrich
{"I wish this book existed when I was creating our brands! Jeremy’s process makes sure you start your business with a winning name."
Brian Scudamore, founder & CEO of 1-800-GOT-JUNK? and O2E Brands
{"Don’t try to name, or re-name, anything without this book! Brand expert Jeremy Miller lays out a proven, step-by-step process that anyone can use to create an unforgettable brand name. Miller’s approach is strategically inspired and brilliantly simple."
Denise Lee Yohn
{"This is such a badly needed book! Part inspiration, part how-to, Brand New Name shows you exactly how to create a brilliant name/brand for your business, product, service, initiative – anything that needs a name."
