Minimum Viable Outcome
Minimum Viable Outcome is a customer's basic outcome. What do your customers want? As Theodore Levitt said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”
Category: Branding Strategies
What Do You Want?
Creating a good strategy doesn't have to be complicated. Your strategy starts with one deceptively simple question, "What do you want?"
Three Levers: Focus Your Strategy on Three Priorities
A daunting list of priorities in your strategic plan is not only distracting, it slows revenue growth. Drive growth with three priorities.
Beware of Goals Masquerading as Strategies
Be wary of any business plan that sounds like: 25 in 5 ($25 million in 5 years); or 30 by 30 ($30 million 2030). These big goals may sound appealing, but they are rarely achievable.
Codify Your Thought Leadership to Monetize Your Expertise
How to monetize your expertise. Thought leaders are brilliant at codifying their expertise to create products and services to sell.
How To Measure Brand Performance
Sticky Brands sell more faster, and you'll see it in your data: more demand, higher profits, and less competition. Measure your brand performance with these metrics.
Give Your Customers Time and Control
"Time" and "control" are two powerful value propositions. If you give your customers the feeling that they have more time and control they will reward you with their loyalty.
Win the Ties, Repeat the Buys
A Sticky Brand delivers 2 key results: win the ties and repeat the buys. These are easy to define metrics to manage your brand's performance.
3 Questions to Help You Win in 2017
2016 is being labelled the worst year ever, but that doesn't mean you have to lose in 2017. Periods of change create opportunities, especially for the agile and the ambitious. Ask these 3 questions to win in 2017.
Santa’s Workshop: A Remarkable Story and Brand
Santa’s Workshop is truly a remarkable business, and embodies what it takes to grow a Sticky Brand. Learn from Nick Kringle and his family on what it takes to grow a remarkable that is recognized world wide.
Opportunistic Tools
You have the power to disrupt your industry. Look for Opportunistic Tools in your business to challenge convention and change the game.
How To Make Customer Service a Brand Differentiator
Customer service can become a powerful brand differentiator, but only after you define how your company delivers service uniquely and better than anyone else.
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Jeremy Miller
Top 30 Brand Guru
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