Digital marketing ROI is collapsing. Consumers are experiencing digital marketing fatigue. Too many websites. Too much content. Too many ads.
Without an effective strategy, you can feel lost. Achieving Strategic Clarity is the process of clearly articulating your brand strategy and positioning so everyone gets it, inside and out. Here's how.
Disruption is a constant, and it’s better to assume your business will face one. When you notice a disruption happening, pause and look within. Engage your team!
A strong brand is the fastest and most effective way to generate sales leads. When your customers know your brand, like it, and trust, they choose it first. That’s the power of a Sticky Brand — it creates a sales machine.
For B2B brands, nothing beats face-to-face customer meetings. The best use of social media is to fill in the gaps between meetings. Learn how.
A gorgeous brand without a clearly defined purpose is like a perfectly wrapped gift that’s… well, empty. How disappointing is that?! Three steps to frame and nurture the heart and soul of your brand.
Branding can't get its story straight. Ask anyone for the definition of branding, and you’ll get a different answer. But branding is really simple.
A strong brand drives sales. It helps to win the ties and repeat the buys. Customers are more likely to buy, more likely to refer, and more likely to come back.
Great brands challenge the status quote, and they fight for it. No one created a great brand by being a copycat. Fight for what you believe in.
It’s becoming chic to shun having a corporate website. Successful consultants, lawyers, and venture capitalists are skipping having websites.
Core values get glammed up to be aspirational phrases, but what about “hard work?” Hard work is an important and overlooked core value.
Beware of blindly following all industry best practices. They can lead you down a path of conformity and compliance. Look outside your industry for Best Feasible Practices.