Free time is not really free anymore. The lack of time is having a profound impact on not only the way we connect with one another, but the way our customers connect with our brands and the way they buy.
Selling a new innovation or a new concept is hard, because clients are resistant. They don't get it, or they're not prepared to change. So they ply you with platitudes, "This looks amazing, but it's two years ahead of what we need." Or some other compliment veiled as a brush off. The issue is not one of innovation or understanding. This issue is branding. Positioning an innovation requires a different approach.
Do you believe in your brand? This may sound like a trite question, but do you? Do you really believe in your brand? Behind every Sticky Brand are people — smart, ambitious, impatient people. People who believe in their brand so deeply that they will do anything in their power to make it a success.
There has never been a time in business where we have so much opportunity yet so much adversity at the same time. Family businesses that thrive through the generations embrace this dichotomy and constantly reinvent.
Companies that are propelled to act will always outperform the dreamers and ideators. There's no shortage of ideas in this world. The challenge is finding the few great ones that are aligned with your company's purpose and values, and then ruthlessly implement them.
Direct customer feedback is an essential ingredient for brand building and delivering outstanding services. Good, bad, or ugly you need to hear how your company is doing. And getting that input is easy. All you have to do is ask for it.
Sticky Branding Book Launch. Join me on January 14, 2015 at 5pm for a keynote presentation and book launch for the Sticky Branding book. It will be hosted at the Rotman School of Management as part of their Branding Experts Speaker Series.
Companies get led astray with weak goals. "50 in 5" ($50 million in 5 years) or "30 in 3" ($30 million in 3 years) sound great on paper, but are rarely achievable. Don't let your team choose shallow commitments and unachievable goals.