Lack Of Time Is Redefining Your Brand
Free time is not really free anymore. The lack of time is having a profound impact on not only the way we connect with one another, but the way our customers connect with our brands and the way they buy.
Category: Branding Strategies
Mistaking Goals For Strategy
Big Goals are powerful, but they are not a replacement for strategy. Strategy is how to move forward and achieve your Big Goals.
Selling Innovation in a Commoditized Market
Selling a new innovation or a new concept is hard, because clients are resistant. They don't get it, or they're not prepared to change. So they ply you with platitudes, "This looks amazing, but it's two years ahead of what we need." Or some other compliment veiled as a brush off. The issue is not one of innovation or understanding. This issue is branding. Positioning an innovation requires a different approach.
Do You Believe In Your Brand?
Do you believe in your brand? This may sound like a trite question, but do you? Do you really believe in your brand? Behind every Sticky Brand are people — smart, ambitious, impatient people. People who believe in their brand so deeply that they will do anything in their power to make it a success.
Next Generation Branding
There has never been a time in business where we have so much opportunity yet so much adversity at the same time. Family businesses that thrive through the generations embrace this dichotomy and constantly reinvent.
Marketing as a Percentage of Revenue
Small businesses are not investing enough in sales and marketing. Treat marketing as an investment. Invest in marketing as a percentage of revenue, and grow it with your business.
Launching a New Website: What do you think?
In 1999 I bought JeremyMiller.com from Jeremy Miller of Arizona. Fifteen years later I am launching JeremyMiller.com as my Professional Speaker website. Let me know what you think.
Ideas Are Cheap, Action Is Not
Companies that are propelled to act will always outperform the dreamers and ideators. There's no shortage of ideas in this world. The challenge is finding the few great ones that are aligned with your company's purpose and values, and then ruthlessly implement them.
Ask Your Clients For Feedback
Direct customer feedback is an essential ingredient for brand building and delivering outstanding services. Good, bad, or ugly you need to hear how your company is doing. And getting that input is easy. All you have to do is ask for it.
Sticky Branding Book Launch: You Are Invited
Sticky Branding Book Launch. Join me on January 14, 2015 at 5pm for a keynote presentation and book launch for the Sticky Branding book. It will be hosted at the Rotman School of Management as part of their Branding Experts Speaker Series.
Beware of Management Consultants Bearing Goals
Companies get led astray with weak goals. "50 in 5" ($50 million in 5 years) or "30 in 3" ($30 million in 3 years) sound great on paper, but are rarely achievable. Don't let your team choose shallow commitments and unachievable goals.
Success Comes After Big Goals and Bold Actions
It's easy to look at successful companies and think, "I want that." Success comes after you make Big Goals and take Bold Actions.
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Jeremy Miller
Top 30 Brand Guru
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