What It Means to Position Your Brand
Positioning is a cornerstone branding topic, but what does it mean to position your brand? Use these 3 questions to position your brand to win.
Category: Branding Strategies
Compound Growth Calculator: How to Double the Size of Your Business
With compounding growth, at at 15% growth rate a business will double in size in 5 years. Here's a simple tool to calculate how to double the size of your company.
Working with the Wrong People is like Driving on Bald Tires. You get no traction.
Working with the wrong people is like driving on bald tires. You can never seem to get traction. Here's how to identify if you have the right people on your team
3 HR Challenges that Derail Every Strategic Plan
People are the achilles heel of strategic planning. Your best laid plans can be derailed by you and your team. Discover the 3 HR issues that derail every strategic plan.
Play the Game: How Brands Win in Competitive Markets
How to brand your products for e-commerce sites like Amazon or Walmart. It's a competitive sport. You have to play the game to win.
The Unseen Brand: How Central Smith Thrives by Building Its Clients’ Brands
How Central Smith, one of Canada’s largest ice cream manufacturers, grows its brand by flying under the radar. You might not know the brand, but if you’ve had dessert in a Canadian restaurant you’ve likely eaten their ice cream.
Homeostasis Inhibits Your Company’s Ability to Grow
Homeostasis is a good thing, unless you want to make a change. Growth strategies are often derailed by an organization’s unstated desire to maintain equilibrium.
The Myth of Mobile First, Especially for B2B Brands
52.2% of all website traffic was generated through mobile devices in 2018, but your customer may not be as mobile dependent as the 52.2% statistic indicates. Here's why you should question the mobile first strategy.
3 Metrics to Manage Brand Performance
Sales performance is an effective indicator of brand performance. Sure, you can look at other metrics like social media engagement or the number of visitors to your website, but all those metrics roll up to one big question. How is marketing moving the sales needle?
Branding Is Multifactorial
Like so many other aspects of life, branding is easier said than done. Branding is theoretically uncomplicated, but the branding process is multifactorial. You have to master a lot of little things to grow your brand.
Branding Is Simple
Branding isn't complicated. It’s about relationships. Strong brands form strong relationships with customers. It’s that simple. When your customers know your brand, like it, and trust it — they’ll choose it first.
Rethinking Strategic Planning: Is Your Strategy Really a Strategy?
Goals, Actions, and Priorities are not strategies. They may help inform the creation of a strategy, but they’re not your strategy. Strategy is the process of how you will move your organization from Point A to B.
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Jeremy Miller
Top 30 Brand Guru
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