Category: Branding Strategies

Small Letdowns Tarnish a Brand

Small letdowns erode a brand. It's like making withdrawals from the trust bank. Telus letdown its customers with the iPhone 6s launch. Customers who pre-ordered their phones did not receive them on launch day. It was a small letdown that had a lasting impact.

Volkswagen Lost Its Purpose to be the Biggest Automaker

By Jeremy Miller

There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and its brand is in a crisis.

Brand Metaphors: How to Engage Customers at a Deep, Visceral Level

By Jeremy Miller

Brand metaphors give your brand a three dimensional quality. They connect with customers at a deep, visceral level that could not be achieved through classical marketing techniques. Brand metaphors help you connect with your customers a subconscious level.

Why Rebrands Fail

By Jeremy Miller

Rebranding is a big decision. It's like hitting the reset button for your company. If mismanaged, rebrand can have disastrous consequences.

3 Pitfalls of Managing Multiple Brands

By Jeremy Miller

For a small business to manage multiple brands is an expensive and often unrealistic proposition. Think twice before splitting your brands. Build a strong corporate brand.

The Art of Polarizing Your Brand

By Jeremy Miller

It's better to be hated than to be stuck in the indifference trap. The art of polarizing your brand is to avoid a middle ground to stand out in your marketplace. Find that place that no one can say you're catering to everyone.

Three Questions to Transform Your Business

By Jeremy Miller

General Stanley McChrystal said, "You're not going to come up with a hundred year plan, a fifty year, or even a five year plan. You're going to come up with general directions and frameworks, and you better learn everyday. Because that's the world we're in now." Your ability to adapt and transform your business may be your greatest competitive strength.

Spam Bots Are Ruining Google Analytics

By Jeremy Miller

Google Analytics Spam Bots are infesting the internet. If left unchecked they'll ruin your data and hurt your website. Get on top of this problem now.

Should You Publish Pricing On Your Website?

By Jeremy Miller

Should you publish your pricing on your website? This is a contentious question, and one without a clear cut answer. Here's the reasons why and why not to publish pricing on your website.

Your Team Forgets Your Brand Every Friday

By Jeremy Miller

Tell your brand story weekly. Jim Gilbert, CEO of Wheels and Deals, assumes his team forgets everything he taught them every Friday, and has to start over on Monday. "My number one job is to retell our brand story every single week," says Jim Gilbert.

The Weakest Link in Your Strategy

By Jeremy Miller

Your business strategy is only as strong as your organization's weakest link. Strengthen the weak points to grow your business.

Give Your Customers a Reason to Come Back

By Jeremy Miller

Why should your customers come back? Customer retention starts with your brand. Focus on these 7 points to engage your customers and bring them back again and again.