Webinar: Build a Brand That Drives Action
On Wednesday, April 20 I am hosting a live webinar with Pardot / Salesforce.com. Join me for an interactive discussion on how B2B companies engage their customers and grow their brands.
Category: Branding Strategies
Instagram Took the Kodak Moment
Kodak became an iconic brand, because it facilitated an important job. It helped us visually journal the special moments in our life. But as we know, Kodak lost its way. In early 2012 Kodak filed for bankruptcy. Ironically, right as Kodak was failing Facebook was acquiring Instagram. Instagram had taken the place of the Kodak Moment.
Why Your Company Needs a Compelling Purpose
When employees don't have a compelling purpose there's a high probability they're working for the weekend. Purposes focuses them and energizes your brand. It gives them a reason to work.
Strategy Without a Map
In a changing marketplace you don't have a map to guide you to success. It's like crossing the Sahara. The dunes are constantly shifting and changing. To cross the Sahara you use a compass, landmarks, and local resources to navigate the terrain and get to your destination. This is an excellent metaphor for growing your business.
The 4 Phases of the Commoditization Cycle
Competitive advantage is being eroded at an astronomical pace. It's a frustrating cycle, but fortunately it's predictable. Use the 4 Phases of Commoditization to understand how your industry is evolving and how to respond.
Find Your Advantage: Marketing Event on April 5th
The best brands are constantly learning, innovating, and evolving. Learn how at the Find Your Advantage event on April 5, 2016 in Brampton, Ontario. The event is hosted by Sticky Branding, Constant Contact, and the Brampton Board of Trade.
Why Your Brand Must Own More Than One Word
A strong brand must own one word in the mind of customers is considered gospel in branding circles. It's time to challenge this convention. It takes more than one word to create a competitive advantage.
Dick Fosbury, Uber, and How To Disrupt Your Industry
Dick Fosbury is like the Uber of high jump. He took advantage of widely available technology and redefined normal. This is a story of innovation and how you can change the world without spending billions of dollars.
A’s Hire A’s, and B’s Hire C’s
Talent is the great divider of brands. Your organization's ability to attract, hire, and organize talented people is what will separate it from the competition. As Donald Rumsfeld famously said, "A's hire A's and B's hire C's."
Pivoting Too Soon and Too Often
Pivoting is a powerful concept, especially for high growth companies. But it's being overused. A company shouldn't be pivoting multiple times per year, let alone multiple times every three years. Here is a more effective approach to evolving your strategy.
Great Brands Are Built in Periods of Great Change
If you ever had aspirations to grow an iconic brand, now is the time. Great brands are built in periods of technological and social revolution, like between 1875 to 1925. This was the period that brought us Ford, IBM, Hershey's, 3M, Coca-Cola, and Kellogg's, to name a few. We are experiencing a similar shift today.
Why Apple Music Is Losing to Spotify
Apple Music is losing the war to Spotify, because Apple forgot that success comes from challenging convention not challenging competitors. Spotify is the category leader in paid streaming music, and Apple Music is just an also ran service.
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Jeremy Miller
Top 30 Brand Guru
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