Brands Are Built In Iterations
Brands aren't born perfectly formed. They are grown through deliberate experimentation and iterations. Iconic brands are built over decades and thousands of iterations.
Category: Brand
Most People Can’t Draw the Apple Logo
The Apple logo is one of the most iconic logos, but a recent study found only 1 out of 85 correctly recalled the Apple logo. Your brand identity may not be as important as you think.
Personal Brands Are Not Corporate Brands
A personal brand is not a corporate brand. The brand building process is different. The outcomes are different. The goals are different. And this all stems from one simple reason: you can't compress a career and a personality into a nice shiny box.
Focus Your Brand To Win
Where does your brand play? How does it win? These are two important of the most important questions in defining your brand strategy. Position your brand to win.
Make Your Brand Googleable
Google is shaping your brand. Our constant interactions with Google have conditioned us to think and search in phrases. We type in statements or categories to find products and services. Play to this phenomenon in your marketing. Make your brand Googleable.
Are LinkedIn Groups Worth It?
Are LinkedIn Groups worth it? First impressions can be deceiving. The conditions for success on LinkedIn have changed. Think twice before starting your group.
Bet The Company To Build The Brand
What would happen if you failed? If the risks aren't high, you're not pushing far enough. Build your brand with big, transformative goals. Bet the company to build the brand.
The 2-Call Close, Part 3
There is no substitute for great sales talent. Experts close deals faster than average salespeople. They make the 2-Call Close possible.
The 2-Call Close, Part 2
Make your website sell as well as your best salesperson. To drive velocity into your sales funnel, create a website that sells. This is Part 2 of a three part series of the 2-Call Close. Learn the principles to close complex sales in two calls within two weeks.
The 2-Call Close, Part 1
The 2-Call Close is the holy grail of branding. It's the ability to package your services so well that you can close a sale in just 2 calls. And I'm not talking about simple, transactional deals. The 2-Call Close works on complex sales of $10,000 to $75,000. Find out how.
Finding the Words That Stick: Make a Brand Checklist
Nothing will accelerate your brand more than the ability to describe it in 10 words or less, Simple Clarity. Find the words that stick. Make your brand easier to find, easier to refer, and more desirable with a Brand Checklist.
Conversations Spark Brand Engagement
It's easy to ignore companies that don't engage with you, but it's hard to ignore a conversation. Conversations are the secret weapon of Sticky Brands, because a conversation is a two-way dialogue to share ideas and opinions. And that spark of engagement can shatter the trap of indifference that so many companies fall into.
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Jeremy Miller
Top 30 Brand Guru
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