Types of Brand Names: The Anatomy of a Name
There are hundreds of ways to create a brilliant name for your brand. To spark your creativity explore these 16 types of brand names.
Category: Brand
Quirks Make Brand Names Unforgettable
Safe brand names are functional, but forgettable. It’s a names quirks and flaws that make it distinctive, endearing and unforgettable.
Three Levers: Focus Your Strategy on Three Priorities
A daunting list of priorities in your strategic plan is not only distracting, it slows revenue growth. Drive growth with three priorities.
When to Change Your Business Name: A-1 Rebrands to Rocketline
When a business name is affecting sales performance it's got to go. Why A-1 Shipping Supplies rebranded to Rocketline. See the results.
Give Your Customers Time and Control
"Time" and "control" are two powerful value propositions. If you give your customers the feeling that they have more time and control they will reward you with their loyalty.
Win the Ties, Repeat the Buys
A Sticky Brand delivers 2 key results: win the ties and repeat the buys. These are easy to define metrics to manage your brand's performance.
Santa’s Workshop: A Remarkable Story and Brand
Santa’s Workshop is truly a remarkable business, and embodies what it takes to grow a Sticky Brand. Learn from Nick Kringle and his family on what it takes to grow a remarkable that is recognized world wide.
How To Make Customer Service a Brand Differentiator
Customer service can become a powerful brand differentiator, but only after you define how your company delivers service uniquely and better than anyone else.
9 Brand Differentiators to Create a Competitive Advantage
In commoditized markets doing one thing really well is not enough to create a competitive advantage. There are 9 key differentiators. Identify your top 2 to 4 to develop a sustainable competitive advantage, and stand out in your marketplace.
Family Business Branding: It’s a Mark of Trust
Customers trust family businesses more. It doesn't matter if the brand was B2B or B2C. The family business brand creates a mark of trust, and helps to differentiate the company from its competitors.
A Little Humor Goes a Long Way
Humor is a powerful customer service tool. Man gets 47 year layover, and receives the funniest customer service response. This is how customer service should really work.
One Team Working On One Thing
Multitasking leads to mediocrity. Instead of diversifying, pick one area to transform. You have one team. Get them working on one thing.
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Jeremy Miller
Top 30 Brand Guru
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