3 Pitfalls of Managing Multiple Brands
For a small business to manage multiple brands is an expensive and often unrealistic proposition. Think twice before splitting your brands. Build a strong corporate brand.
Category: Brand
Put Your Best Foot Forward
Your customers judge your brand with their eyes. What they see sets expectations of what's to come. Put your best foot forward. Sticky Brands are visual brands.
Your Team Forgets Your Brand Every Friday
Tell your brand story weekly. Jim Gilbert, CEO of Wheels and Deals, assumes his team forgets everything he taught them every Friday, and has to start over on Monday. "My number one job is to retell our brand story every single week," says Jim Gilbert.
The Weakest Link in Your Strategy
Your business strategy is only as strong as your organization's weakest link. Strengthen the weak points to grow your business.
How Color Effects Brand Development
Sticky Brands are visual brands, and choose their brand colors deliberately. Color affects brand development. It sets the tone of your brand, and influences if your customers will like you before they buy.
Seven Mistakes That Screw Up Your Brand
Nobody is perfect. But some mistakes can really screw up your brand. Are you committing any of the 7 Mistakes that really screw up a brand?
Family Business Is a Competitive Advantage
Being a family business can be a source of competitive advantage — provided you're proud of being a family business. And the data proves it.
An Out of Date Website Is a Sign of an Out of Date Brand
An out of date website is obvious for all to see. But this may be more than a signal you need a new website. An out of date website may be a sign that your brand is out of date too.
Customers Persuade Themselves: The Power of Positive Mind Chatter
Your customers' own thoughts are more influential than what you say or write. Your customers persuade themselves. Engage the voice inside their head. They listen to their mind chatter more than your marketing.
How To Use Metaphors In Branding
Metaphors are powerful communication devices in branding. They act as a lens to get people to consider ideas or concepts in new ways. How you place and use them will shape your brand making it easier to understand, easier to talk about, and easier to share.
Timing Is Everything: Dust Off Old Strategies
A prior failure doesn't mean the idea lacks merit. Timing is everything. Don't let a prior failure hold you back from dusting off and trying the strategy again.
3 Strategies to Sell New Ideas
Bringing a new idea to market can be extremely frustrating. You see the potential. You see how your solutions will ...
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
Jeremy Miller
Top 30 Brand Guru
Download our Latest Guide
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
"*" indicates required fields
