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The Brand Gap: Finding Mid-Market Successes

The Brand Gap: Finding Mid-Market Successes

By Jeremy Miller
There is a hole in branding. There are lots of branding resources for small and big companies, but not much for mid-size companies. It's time to fill the gap. Help me find and feature mid-market success stories.
Muldoon’s Coffee: Cultivating Adoring Customers

Muldoon’s Coffee: Cultivating Adoring Customers

By Jeremy Miller
The hallmark of a sticky brand is adoring customers. The challenge is standing out, and delivering an outstanding experience. Good does not garner adoring customers. Good is average, and average isn’t worth bragging about.
There Is Only One Low-Cost Brand

There Is Only One Low-Cost Brand

By Jeremy Miller
Branding on price is very hard, if not impossible to defend. The issue is there can only be one cheapest provider at any time. Everyone else is more expensive. Think twice before positioning on price.
5 Signs of a Sticky Brand

5 Signs of a Sticky Brand

By Jeremy Miller
The 5 signs of a sticky brand: work differently; doring customers; more profit; competitors avoid you; continually innovate. How do you stack up?
Brand Relationships Start With A Conversation

Brand Relationships Start With A Conversation

By Jeremy Miller
Conversations are the seeds of brand relationships. Your clients won’t buy from you unless they like you and trust you first. Use your content to start a conversation.
10 Principles of a Sticky Brand

10 Principles of a Sticky Brand

By Jeremy Miller
Growing a sticky brand is a choice. The 10 Principles of a Sticky Brand define what a company needs to achieve to make their brand sticky.
Customers Need Trust, Not Discounts

Customers Need Trust, Not Discounts

By Jeremy Miller
Discounts, promotions and cheap prices are shortcuts to grow your sales, but anyone can offer them. And if anyone can do it, you can’t grow a sticky brand. Price is a race to the bottom.
Santa Claus: The World’s Stickiest Brand

Santa Claus: The World’s Stickiest Brand

By Jeremy Miller
Santa Claus is not skinny, surly, vegan or fur-friendly. He doesn’t wear green, and he’s not clean shaven. He’s Jolly Old Saint Nick and we universally love him. He's the world's most recognized fictional character, and the stickiest brand.
Anticipating Trends for Business

Anticipating Trends for Business

By Jeremy Miller
Walter Gretzky coached his son to "Skate where the puck is going, not where it's been." The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn't been served before?

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Jeremy Miller

Top 30 Brand Guru

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