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We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

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Talent Is the X Factor to Success in the Pandemic

Talent Is the X Factor to Success in the Pandemic

By Jeremy Miller
When you have the right people you can achieve great things. Talent is the X Factor in this pandemic. A talented group of people committed to serving your clients can spot more opportunities and outperform much bigger competitors.
A Clear Call To Action

A Clear Call To Action

By Jeremy Miller | Brand Messaging, Content Marketing
A clear call to action is one of the most important aspects of your website. But it's hard to it get right. Someone stumbles across your website, they find the information compelling, and then ... what's next? Answering "what's next?" can be the difference between a prospect contacting you or having them move on.
WildPlay: Bake Values Into Your Brand

WildPlay: Bake Values Into Your Brand

By Jeremy Miller | Branding Strategies, Sticky Brands
Bureaucracy comes with growth, but it's the antithesis of creating outstanding brand experiences. WildPlay is growing a sticky brand in a period of heady growth by baking their values into everything they do. They view their culture like a sourdough starter. With each new park they launch they break a piece of their culture off to seed the new facility.
100 Ways To Generate 1 Customer

100 Ways To Generate 1 Customer

By Jeremy Miller | Sales
How many demand generation programs should a company have? As many as they can manage. In the early days of Amazon, Jeff Bezos gave his staff a clear metric for demand generation. They could buy as many new customers as they wanted provided the acquisition cost was $33 each or less. The goal is to invest in as many programs as you can that profitably generate new business.
Purdy’s Chocolates: A Culture Of Curiosity

Purdy’s Chocolates: A Culture Of Curiosity

By Jeremy Miller | Brand Differentiation, Sticky Brands
Curiosity is a lost art in our age of broadcast marketing. Karen Flavelle, CEO of Purdy's Chocolates, bucks the trend. She encourages her staff to be curious and ask questions. Being curious can shift the brand experience. Ask your customers a question or two, and encourage them to share their story.
Enforced Mediocrity

Enforced Mediocrity

By Jeremy Miller | Brand Differentiation
"That's the way we do things around here." What an awful phrase. It stops innovation and bringing forward new ideas dead in their tracks. Resistance to change is a fear response. It may be couched in good intentions, but fear of change saps innovation and creativity from your culture.
Vets Sheet Metal: Take Pride In Your Heritage

Vets Sheet Metal: Take Pride In Your Heritage

By Jeremy Miller | Brand Differentiation, Sticky Brands
A brand's heritage is a competitive advantage. There's something remarkable in saying your company has been around for 20, 30 or 50 years. And it’s even more remarkable if you can say your company is 92 years old.Vets Sheet Metal has a unique brand asset: its heritage. They are a 92 year old, fourth generation family business. Their heritage is a competitive advantage, and their stories, relationships and history are brand assets.
The Limiting Factor: You

The Limiting Factor: You

By Jeremy Miller | Personal Branding
Companies have predictable revenue plateaus: $1 million, $5 million, $10 million, $25 million, $50 million, and so on. Each plateau can be a major hurdle to cross, and often companies get stuck at key points along the way. Crossing these plateaus is directly linked to the business owner's ability to grow and change.
7 Seas: A Brand Starts With A Relationship

7 Seas: A Brand Starts With A Relationship

By Jeremy Miller | Sales, Sticky Brands
A great brand name and packaging is only valuable if you get your product onto the store shelves. The foundation of a great brand is relationships—strong ones that you grow and nurture. There are always gatekeepers who will either support you or block you. Without their endorsement, your brand doesn't stand a chance.

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Jeremy Miller

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