It doesn’t take long to realize the ROI — return on investment — from a rebrand. When you deliver the right message to the right market with the right call to action, you will see results.
Brand building is an effective metaphor. You can waste a lot of time and resources if you don’t lay a strong foundation. The foundation of your brand is your brand messaging. Without effective messaging, everything else is shaky and uncertain
When your customers know your brand, like it and trust it — they will choose it first. That’s what it means to have a Sticky Brand. Here’s how!
What makes strategy — and more specifically, strategic planning — so difficult is answering the how. Here are two tools to help a company develop its strategy.
An energized brand is an exciting brand. Here is how to energize your brand with your marketing.
Any business of any size can grow a Sticky Brand! It’s achievable for anyone willing to put in the time, energy, resources, and creativity to break away from the industry norms and find innovative ways to serve their customers.
Any company of any size can grow a Sticky Brand. There’s just three things you need to do to grow a Sticky Brand.
Storytelling, done right, works. Research demonstrates that stories affect us at a deep neurological level.
COVID-19 has disrupted every business around the world. In times like these, here are 3 guiding principles to navigate through the crisis.
Since the start of the coronavirus, companies have been giving away products and services for free. That’s a mistake. Here’s why and what you should really do.
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