What makes strategy — and more specifically, strategic planning — so difficult is answering the how. Here are two tools to help a company develop its strategy.
An energized brand is an exciting brand. Here is how to energize your brand with your marketing.
Any business of any size can grow a Sticky Brand! It’s achievable for anyone willing to put in the time, energy, resources, and creativity to break away from the industry norms and find innovative ways to serve their customers.
Any company of any size can grow a Sticky Brand. There’s just three things you need to do to grow a Sticky Brand.
Storytelling, done right, works. Research demonstrates that stories affect us at a deep neurological level.
COVID-19 has disrupted every business around the world. In times like these, here are 3 guiding principles to navigate through the crisis.
Since the start of the coronavirus, companies have been giving away products and services for free. That’s a mistake. Here’s why and what you should really do.
In a crisis, speed is everything. Here are some action-steps to a create a crisis communication plan in response to the coronavirus.
As COVID-19 ravages stock markets and the economy, adjust your business strategy and marketing to find new customers, revenue and cash — fast!
How you build a brand so your customers will know exactly who you are, what you offer, and how you can serve them, is essential for success.
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