Category: Branding Strategies

62% of Companies Increased Prices

62% of companies implemented price hikes to combat inflation in the past 12 months. Avoiding price increases now can be riskier than implementing them when it’s too late. Here is why you should increase your prices in 2022.

30 Day ROI — How Fast Is a Rebrand ROI?

By Jeremy Miller

It doesn’t take long to realize the ROI — return on investment — from a rebrand. When you deliver the right message to the right market with the right call to action, you will see results.

Brand Building Starts with a Strong Foundation

By Jeremy Miller

Brand building is an effective metaphor. You can waste a lot of time and resources if you don’t lay a strong foundation. The foundation of your brand is your brand messaging. Without effective messaging, everything else is shaky and uncertain

How to Grow Your Business into a Sticky Brand

By Jeremy Miller

When your customers know your brand, like it and trust it — they will choose it first. That’s what it means to have a Sticky Brand. Here's how!

What’s Your Rallying Cry? What the Best Company Slogans Have in Common

By Jeremy Miller

A rallying cry pulls your brand together. It acts as a beacon to your team on how to behave and how to grow the brand. Your rallying cry will draw the right talent and customers to your brand.

Strategy Answers “How” to Get “What” by “When”

By Jeremy Miller

What makes strategy — and more specifically, strategic planning — so difficult is answering the how. Here are two tools to help a company develop its strategy.

Energize Your Brand

By Jeremy Miller

An energized brand is an exciting brand. Here is how to energize your brand with your marketing.

What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

By Jeremy Miller

Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.

Any Business Can Grow a Sticky Brand

By Jeremy Miller

Any business of any size can grow a Sticky Brand! It’s achievable for anyone willing to put in the time, energy, resources, and creativity to break away from the industry norms and find innovative ways to serve their customers.