Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
We could be at the start of one of the greatest economic surges in history. After the 1918 Spanish flu came the “Roaring Twenties.” The next decade may be our Roaring Twenties. Is your brand ready for the rebound?
Talent Drives Marketing Performance
A talented marketer with no marketing budget can achieve more than a weak marketer working with a $50,000 marketing budget. Working with the right marketing talent will accelerate your business, and help you go further, faster.
DECO Windshield Repair: Color Shapes Brand Identity
Your brand's colors are far more than aesthetic choices. DECO Windshield Repair leverages their brand colors to make their mobile kiosks stand out, attract clients and reinforce the client experience. Color is powerful part of your brand. It engages your clients at an emotional level and helps them recall your firm and make it sticky.
Testing A New Brand Name: Is It Sticky?
Getting your brand name right makes all the difference in the world. But the process of finding the right name is time consuming and challenging. It takes a lot of creativity to find a short list of compelling names, and the the guts to let your market react to it and guide you to the right outcome.
Codifying Brand Experiences: Make Them Sharable
You can't judge a book by its cover, and you can't judge an experience by the sales pitch. Codify your brand experience so it's more portable, sharable and sticky. Find the essence of the experience that your community can share openly.
7 Things Sticky Brands Don’t Do
Companies with sticky brands are strong. They have strong balance sheets, they're profitable, and they build strong client relationships. Customers come back again and again, because they appreciate the services and the overall brand experience. They have the habits that make them stand out, attract customers and grow sticky brands.
Pelmorex: International Branding – Go Local
One-size fits all brands are they lack the personal touch. Pelmorex Media Inc., operators of The Weather Network and MeteoMedaia, has taken a different approach to their naming strategy. They personalize their products for the regions, cultures and languages they are engaging.
Amplify Your Story
When a brand resonates with its target market the sales job is easy. The customer self selects, because the story fits. Find ways to amplify your story.
Cardinal Courier: Marketing A New Concept
Introducing a new concept in an established market can be an uphill battle, especially for mid-market companies like Cardinal Couriers. The service might be amazing, but it takes time to educate your customers and change their behaviors. Paradigm shifts happen one customer at a time.
Visit the Podcast Page
Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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