Sales performance is an effective indicator of brand performance. Sure, you can look at other metrics like social media engagement or the number of visitors to your website, but all those metrics roll up to one big question. How is marketing moving the sales needle?
How 3 common household items got their brand names. Learn the origin stories of brand names like Arm & Hammer, Bluetooth and WD-40.
Like so many other aspects of life, branding is easier said than done. Branding is theoretically uncomplicated, but the branding process is multifactorial. You have to master a lot of little things to grow your brand.
Every brand has a shelf life, and it’s surprisingly short. Here’s how to spot the early warning signs your brand is out of date, and what to do about it.
Branding isn’t complicated. It’s about relationships. Strong brands form strong relationships with customers. It’s that simple. When your customers know your brand, like it, and trust it — they’ll choose it first.
Close the Briefcase is one of the world’s greatest sales technique. Use this sales tactic when you or your sales reps feel excessive pressure, and need to regain the balance of power in a negotiation.
Goals, Actions, and Priorities are not strategies. They may help inform the creation of a strategy, but they’re not your strategy. Strategy is the process of how you will move your organization from Point A to B.
Not all category defining brands become verbs. There are 2 reasons why brand names become verbs: purpose and popularity. Discover how to convert a brand name into a verb.
Despite a boycott and backlash of Christians calling the branding “hate speech,” Sweet Jesus is not changing its brand name. I think this is a mistake. Here are 3 reasons why Sweet Jesus needs a new name.
It’s surprising how some of the most common names we interact with daily have fascinating stories. Nachos, for instance, are named after their inventor, Ignacio “Nacho” Anaya.
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