It’s surprising how some of the most common names we interact with daily have fascinating stories. Nachos, for instance, are named after their inventor, Ignacio “Nacho” Anaya.
Great brand names can become common words like Google or Kleenex. These are category defining brands that people convert them into verbs and nouns. See 25 surprising examples of brand names that became common words.
We’re facing a naming drought. Brand naming has never been more challenging, because brand names are becoming a diminishing resource. Every four-character .com domain name has been registered, and soon all the five-character .com’s will be registered too.
Being able to generate ideas on demand is a process. Apply the 3Cs of creativity to increase the quality and volume of your ideas: Consume, Connect, Create.
In 2018 CRI changed its name to E3 Restaurant Group. Learn how the company used Sticky Branding’s brand naming process to select a name that was a symbol of their legacy, and the pioneers of the Seattle restaurant industry.
When you’re marketing making is money it’s not an expense, it’s an investment. Don’t hamper your growth with a fixed marketing budget. Always have an unlimited budget for marketing that works.
Your company doesn’t have the knowledge, skills and processes it needs to achieve its strategic plan. This is your strategic gap. Build a capabilities roadmap to achieve your strategic objectives. Here’s how.
Unicorns are exquisite, profitable customers, but exceedingly rare. You can waste a lot of time selling to unicorns. The opportunity for growth is in the herd with “ideal average” customers.
Time is the great equalizer, and the companies who are more focused and productive tend to win more often. Successful teams maximize their time by being very deliberate on two things: 1 Big Goal to focus the organization; 3 priorities / team, every 90 days.
Good goals stretch you to change. Use this simple formula to make your goals far more tangible and achievable, “From X to Why by When.” Here’s how to use the formula in your company.
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