Pivoting is a powerful concept, especially for high growth companies. But it’s being overused. A company shouldn’t be pivoting multiple times per year, let alone multiple times every three years. Here is a more effective approach to evolving your strategy.
A strong brand is a visual brand. You can see the difference. See the rebranding of Sticky Branding and how we refreshed our brand. We redesigned the brand from the ground up, and emphasized creating a website that sells.
Here is a simple team building idea for the New Year. When you or a member of your team have an accomplishment, even a small one, log it on a piece of paper and stuff it in a bottle. At the end of the year have a party. Break open your bottle of accomplishments, and reminisce on all that you accomplished. Here’s how the activity works.
Here is a simple marketing idea to engage customers and differentiate your brand. Instead of sending Christmas cards, send New Year’s cards. It’ll surprise and inspire your clients.
Busy work is the antithesis of extraordinary results. The most successful people are the most productive people. Cull the busy work and focus on the one thing that has the most return on your time.
If you ever had aspirations to grow an iconic brand, now is the time. Great brands are built in periods of technological and social revolution, like between 1875 to 1925. This was the period that brought us Ford, IBM, Hershey’s, 3M, Coca-Cola, and Kellogg’s, to name a few. We are experiencing a similar shift today.
Relationships make brands sticky. Do your customers choose your brand first? What separates average brands from Sticky Brands is a First Choice Advantage.
There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.
Associations and nonprofits are facing a seismic shift: declining membership; event participation is waning; and recruiting new members is getting harder and harder. Pundits are arguing the membership model is dead, but this couldn’t be further from the truth. Membership is not dead. To paraphrase American Express, membership has its privileges.
Every time a community triples in size the infrastructure and organization tools of the group shifts. This is the Law of 3&10. It’s a model for understanding how communities scale.
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