In a changing marketplace you don’t have a map to guide you to success. It’s like crossing the Sahara. The dunes are constantly shifting and changing. To cross the Sahara you use a compass, landmarks, and local resources to navigate the terrain and get to your destination. This is an excellent metaphor for growing your business.
Social media marketing has changed. The strategies and tactics that worked in 2012 don’t work in 2106. B2B buyers are not following your posts on a daily or weekly basis, but B2B buyers will binge on your content when they are buying.
Competitive advantage is being eroded at an astronomical pace. It’s a frustrating cycle, but fortunately it’s predictable. Use the 4 Phases of Commoditization to understand how your industry is evolving and how to respond.
If you’re looking to unleash your ideas, schedule a creative retreat asap. You don’t discover your best ideas behind your desk or pecking away at your keyboard. To shock the creative system into overdrive schedule a “creative retreat.” This is a short, deliberate getaway to work on a problem and discover new ideas.
The best brands are constantly learning, innovating, and evolving. Learn how at the Find Your Advantage event on April 5, 2016 in Brampton, Ontario. The event is hosted by Sticky Branding, Constant Contact, and the Brampton Board of Trade.
A strong brand must own one word in the mind of customers is considered gospel in branding circles. It’s time to challenge this convention. It takes more than one word to create a competitive advantage.
Dick Fosbury is like the Uber of high jump. He took advantage of widely available technology and redefined normal. This is a story of innovation and how you can change the world without spending billions of dollars.
Embrace “I don’t” to change behaviors. It’s one of the most powerful phrases in your vocabulary. According to a recent study, “I don’t” is up to eight times more effective than saying “I can’t,” and more than twice as effective as saying “no.”
Talent is the great divider of brands. Your organization’s ability to attract, hire, and organize talented people is what will separate it from the competition. As Donald Rumsfeld famously said, “A’s hire A’s and B’s hire C’s.”
Pivoting is a powerful concept, especially for high growth companies. But it’s being overused. A company shouldn’t be pivoting multiple times per year, let alone multiple times every three years. Here is a more effective approach to evolving your strategy.
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