From packed yellow buses to doorbuster deals, staples of back-to-school marketing this year are sparse as the coronavirus pandemic casts a dark cloud over one of the biggest sales events for retail marketers.
When budgets are slashed, selling is that much harder! Here are 3 steps to increase sales during the pandemic.
Storytelling, done right, works. Research demonstrates that stories affect us at a deep neurological level.
If you knew for certain there would be a second wave in 2020 with another lockdown, how would you proceed? What steps would you take right now?
The Covid-19 pandemic is making it tougher than ever to make a sale. Customers are slashing budgets and postponing projects, and purchase decisions traditionally made by managers require executive approval. Breaking the veil of indecision and uncertainty requires a decisive sales strategy.
With stay at home orders slowly beginning to lift many people are still choosing to stay close to home, and we’re also seeing major shifts in behavioral trends.
As companies adopt new ways of working quickly, executives are taking new approaches to decision making and ways of working.
You don’t have to look far to discover Green Shoots of opportunity. Here is a simple strategy tool to discover areas of growth as we emerge from the crisis.
The sales industry saw one of the biggest shifts due to the travel ban and lockdown imposed by the COVID-19 pandemic
Crisis Marketing is a free ebook that shows you how to recover the customers and revenue taken by Covid-19. You will learn how to come out of the crisis stronger than ever.
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