There Is Only One Low-Cost Brand
Branding on price is very hard, if not impossible to defend. The issue is there can only be one cheapest provider at any time. Everyone else is more expensive. Think twice before positioning on price.
Category: Sticky Branding
Never say, “One Stop Shop”
One stop shopping is not a value proposition, it's a compromise. Great brands are not all things to all people. Trying to serve everyone is a formula for losing your competitive advantage.
Your Logo Doesn’t Sell
A logo is a symbol, a reference point and a beacon for your business. It helps to create brand recognition, and support top of mind awareness. But your logo does not drive sales.
Measuring Content Marketing’s Effectiveness
Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.
5 Signs of a Sticky Brand
The 5 signs of a sticky brand: work differently; doring customers; more profit; competitors avoid you; continually innovate. How do you stack up?
Learn To Love Networking
Networking is crucial to business, but if not done well it is time consuming and ineffective. Use a system to connect with higher quality contacts, and build purposeful relationships.
Brand Relationships Start With A Conversation
Conversations are the seeds of brand relationships. Your clients won’t buy from you unless they like you and trust you first. Use your content to start a conversation.
Succeed With A Culture Of Failure
Companies often hire consultants so they don’t make mistakes. The challenge is innovation doesn’t happen in a vacuum. And trying to make everything perfect before you act will not mitigate risks, it just delays action.
Goals Shape Brands
Goals shape brands. They become the guiding purpose of a business, and provide a lightning rod to organize people, create energy and make decisions.
Sales Tactic: Circle The Prospect
Trying to land a strategic account? Circling The Prospect means finding multiple people to recommend you, and squarely put you on the prospect’s radar. Forget about getting one introduction, get six.
Get Your Social Media Group Dancing
Grow your social media group. Nobody likes to dance alone is the mantra for growing a boundaryless social media community. Make your group a party.
Did Google Kill Blogging?
On July 1, 2013 Google is shutting down Google Reader. In a short blog post Google changed the direction of blogging. The announcement is a wake-up call for bloggers and companies to rethink their content strategies.
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Jeremy Miller
Top 30 Brand Guru
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