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Category: Sticky Branding

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Is Your Call To Action Too Late?

Is Your Call To Action Too Late?

By Jeremy Miller
A B2B customer can be 90% of the way through the buying cycle before they even engage a sales person. Is your call to action too late? Typical call to to actions like "contact us" or "request a demo" only work when the buyer knows what they want. How can you engage your customers sooner?
Blow The Doors Off 2014

Blow The Doors Off 2014

By Jeremy Miller
I can't believe it's the end of summer already. Kids go back to school next week, and it's time for businesses to ...
We Want Relationships, Not Connections

We Want Relationships, Not Connections

By Jeremy Miller
Entire industries have formed to facilitate networking. Industry associations, boards of trade, chambers of ...
Start With How, Not Why

Start With How, Not Why

By Jeremy Miller
Simon Sinek argues in Start With Why that "People don't buy what you do, they buy why you do it." I disagree. People buy the how, not the why.
6 Habits of Great Sales People

6 Habits of Great Sales People

By Jeremy Miller
Great sales people possess habits that separate them from everyone else. Every sales rep does the basics: prospect, qualify, negotiate and close. Great reps do the same things, but they do them better.
What Would Apple Do?

What Would Apple Do?

By Jeremy Miller
Take a page from Apple's playbook and ask, "What would Apple do?" It's hard not to admire Apple's brand. They not only have brand loyalty, they have brand anticipation. Everyone wants to know what Apple will do next. Apply some of Apple's principles of branding to grow your brand.
Startup Branding: Plant Deep Roots

Startup Branding: Plant Deep Roots

By Jeremy Miller
The founding vision of a business is the roots of the brand. Startups, like Percy 3D, establish long lasting and scalable brands by having a strong vision. Their vision plants roots for the brand to grow and thrive.
Hotel Fines Guests For Negative Reviews; It Killed Their Brand

Hotel Fines Guests For Negative Reviews; It Killed Their Brand

By Jeremy Miller
Hudson Union Street Guest House has destroyed their brand. A failed social media policy created a media crisis on a global scale. They fined guests $500 for negative reviews on Yelp, and the story became viral. The only option left is to rebrand.
Inventing A Brand Name To Avoid Embarrassment

Inventing A Brand Name To Avoid Embarrassment

By Jeremy Miller
A brand name that is catchy and memorable in one language can be completely inappropriate in another. Use invented names to avoid international embarrassment. Solgenia invented their company name to work well in eight languages, and be correctly written in each.
Personal Performance Management: Manage The Behaviors

Personal Performance Management: Manage The Behaviors

By Jeremy Miller
What gets managed gets measured, and what gets measured gets done. Personal performance management tips to make you more successful, and achieve your goals more consistently.
What Made You Successful Won’t Make You Successful

What Made You Successful Won’t Make You Successful

By Jeremy Miller
Past successes are not predictors of future successes. Toocoo Media grew by over 2,000% in one year: from $200,000 in revenue to over $4,200,000! They're not relying on the past, and pivoting to a new market for the next phase of their growth.

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Jeremy Miller

Top 30 Brand Guru

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