Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
CEO Derin Hildebrandt plans for the worst. Derin comes on the Sticky Branding Podcast to talk about how to win by planning for the worst.
Does Branding Really Matter?
Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here's how branding really works.
Fewer Followers, More Engagement
What’s the minimum number of followers to achieve your sales objectives? Targeting fewer followers with higher engagement generates more sales!
Should I Rebrand My Business?
Rebranding your business is a big decision. Analyze the risks and opportunities. Here's a step-by-step approach to rebrand your business.
What Is the Right Marketing?
Companies struggle with digital marketing and how to get a ROI. This is the right marketing to grow your brand in 2020.
New Year, New Brand
Whether you’re a one-person-herd or part of a global corporation, growing a Sticky Brand is a choice. That’s the opportunity that lies before you in 2020: Grow a Sticky Brand.
How to Measure Brand Awareness
One of the strongest drivers in getting customers to buy is brand awareness. Your customers need to know your brand, like it and trust it.
The Making of Santa Claus’s Brand
Leave it to marketers to tinker and create a brand. Over the course of 200 years, companies have influenced and shaped Santa Claus's brand.
Marketing Plan vs. Marketing Strategy: What’s the Difference?
Marketing strategy is the why behind the work, and a marketing plan is the when and the what that describes the work. Here's how to use them.
Visit the Podcast Page
Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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