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Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
Extraverts Are Not Better at Sales, but Neither Are Introverts
There is a myth in business that extraverts are better sales people. Research proves that wrong. Ambiverts outperform both extraverts and introverts.
Eating Crow: The Art of the Apology
Don't get defensive when you have offended. Take criticism at face value, and apologize genuinely. Simply, graciously apologize. Acknowledge the mistake, and learn from it.
Beware of Management Consultants Bearing Goals
Companies get led astray with weak goals. "50 in 5" ($50 million in 5 years) or "30 in 3" ($30 million in 3 years) sound great on paper, but are rarely achievable. Don't let your team choose shallow commitments and unachievable goals.
Success Comes After Big Goals and Bold Actions
It's easy to look at successful companies and think, "I want that." Success comes after you make Big Goals and take Bold Actions.
Make Your Brand Visibly Different
It's one thing to commit to growing an incredible brand, but if your customers can't see it they won't believe it. Sticky brands are visual brands. Make your brand visibly different.
Apple Pay and Apple Watch Are Bigger Than You Think
Apple has a sticky brand because they redefine categories, not launch products. Other companies launch innovative products, but Apple stands heads and shoulders above their peers by continually redefining categories. Apple Pay and Apple Watch redefine the mobile payments and wearables categories.
My Ultimate Bucket List: From Brilliant to Blunder
Malaysia Airlines launched and pulled a marketing campaign called, My Ultimate Bucket List. It was a brilliant campaign, but entirely inappropriate following the loss of Flight 370 and Flight 17 being shot down over Ukraine.
Grow A Tattoo Worthy Brand
Would you get a tattoo of a logo? I know I wouldn't. I find the idea simply ridiculous. But from a branding context, wow! A tattoo worthy brand may be the pinnacle of consumerism, but it demonstrates that the brand stands something and people are connecting with it at a deep, personal level.
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Jeremy Miller
Top 30 Brand Guru
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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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