Don’t Stop Selling
While everyone’s distracted and scared during the COVID-19 pandemic, should you stop selling?
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We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
The #1 Sales Obstacle: INACTION
The number one obstacle in every sales cycle is inaction. Often it’s easier for customers to delay or cancel a project than commit to it.Inaction is a common element in the buying process, and sales people must be aware of it and manage it. Otherwise, sales will be needlessly lost.
3 Ingredients of Brand Storytelling
Telling your company’s story is a pretty simple recipe. It has 3 core ingredients: Purpose, Truth, and Action. But like all great dishes, the end result is largely based on the artistry and execution of how the ingredients are put together.
Branding: Bland, Boring And Blue
33% of the top 100 global brands are blue. Brands like P&G, IBM, GE, HP, Ford and Samsung all use blue as their primary brand color. It’s a pretty good color. Blue connotes a company that is trustworthy, established and secure. It’s the color of big, old and professional.As a result, a disproportionate number of small-to-mid size companies default to using blue in their identities too. They assume blue is a better branding choice, because it signals they are like the big, established brands. Blue is perceived as more professional. That may be true, but blue is boring!
Business People Who Sell
Customers don’t want sales people, they want business people who solve problems.Who has time for slick talking, no substance sales guys? No one. Who has time to spend countless hours golfing, lunching and socializing? I can’t think of many. As Tim Sanders related on his blog, "Don't invite me to lunch if you want to sell me something. Set an appointment at my office to come pitch me if you really want my business!"
Feeding The Content Beast
Your content is the foundation of your digital brand. The content your company produces drives social media, ...
2 Strategies To Market Commoditized Services
Professional services firms are under exceeding pressure to stand out and compete. For example what differentiates ...
Differentiation Is A Side Effect
Differentiating a business is often misunderstood. It’s not about logos, websites or taglines. And it’s not about ...
Half-Year Tune-Up: Revisiting Your New Year’s Resolutions
We just passed the halfway mark in the year. June 2 was the midpoint of 2012, and now is an ideal time to revisit ...
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Jeremy Miller
Top 30 Brand Guru
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