Meet Coach Sarah
Sarah Young is a Strategy Coach and author at Sticky Branding. She guides companies to create and implement marketing strategies that move the sales needle.
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
Customers Persuade Themselves: The Power of Positive Mind Chatter
Your customers' own thoughts are more influential than what you say or write. Your customers persuade themselves. Engage the voice inside their head. They listen to their mind chatter more than your marketing.
How to Speak Your Customers’ Language
Speaking in the language of your customers will accelerate your sales and make your brand more engaging. The three steps to speak your customers' language is to listen, interact, and feedback loops.
If It Ain’t Broke, Break It!
The pace of change is accelerating in business. It's our new reality. Brands are shifting. Strategies are shifting. Industries are shifting. Embrace this reality. Sticky Brands do this by saying, "If it ain't broke, break it."
Think Twice Before Changing Your Brand Name
Changing your brand name is an expensive proposition. It's like hitting the reset button and can wipe away years of history. Choose to rename your brand under very specific circumstances.
Come For The Service, Stay For The Relationship
Strong relationships form a bond with your clients. It makes your brand comfortable, and people gravitate towards that. People buy from people they know, like, and trust.
How To Use Metaphors In Branding
Metaphors are powerful communication devices in branding. They act as a lens to get people to consider ideas or concepts in new ways. How you place and use them will shape your brand making it easier to understand, easier to talk about, and easier to share.
Entrepreneurship: It’s The Life We Choose
"Entrepreneurship is living a few years of your life like most people won't so you can spend the rest of your life like most people can't."I don't know who said this quote, but it's stuck with me for several years. There's so much truth to it.
Timing Is Everything: Dust Off Old Strategies
A prior failure doesn't mean the idea lacks merit. Timing is everything. Don't let a prior failure hold you back from dusting off and trying the strategy again.
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Jeremy Miller
Top 30 Brand Guru
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Visit the Podcast Page
Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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