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We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

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Why You Need to Sell Decisively In a Crisis

Why You Need to Sell Decisively In a Crisis

By Jeremy Miller
The Covid-19 pandemic is making it tougher than ever to make a sale. Customers are slashing budgets and postponing projects, and purchase decisions traditionally made by managers require executive approval. Breaking the veil of indecision and uncertainty requires a decisive sales strategy.
Why I Cancelled Cable TV

Why I Cancelled Cable TV

By Jeremy Miller | Personal Branding
For as long as I can remember, I've had cable TV. I grew up watching cartoons after school, sitcoms through ...
Features and Benefits Don’t Build Brands

Features and Benefits Don’t Build Brands

By Jeremy Miller | Brand Differentiation
Companies love to compare their products to the competition, and justify why they're better. They've got the ...
Social Media Cannibals: When Communities Are Left Unchecked

Social Media Cannibals: When Communities Are Left Unchecked

By Jeremy Miller |
Building a vibrant social media community faces a daily tug-of-war. On one side is your company's brand, and on ...
Feed Your Creativity With Good Content

Feed Your Creativity With Good Content

By Jeremy Miller | Personal Branding
If you want to be more creative, consume more content – good content. As the old saying goes, you are what you ...
3 Ways to Demonstrate Your Brand is Better

3 Ways to Demonstrate Your Brand is Better

By Jeremy Miller | Brand Differentiation
You can have the best product in the world, but if you're customers don't recognize its quality they won't value ...
What Is Hard Work?

What Is Hard Work?

By Jeremy Miller | Personal Branding
"The big secret in life is that there is no big secret. Whatever your goal, you can get there if you're willing to ...

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Jeremy Miller

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