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We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

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Sticky Brands

Is Your Brand Ready for the Rebound?

Is Your Brand Ready for the Rebound?

By Jeremy Miller
We could be at the start of one of the greatest economic surges in history. After the 1918 Spanish flu came the “Roaring Twenties.” The next decade may be our Roaring Twenties. Is your brand ready for the rebound?
Talent Drives Marketing Performance

Talent Drives Marketing Performance

By Jeremy Miller | Branding Strategies
A talented marketer with no marketing budget can achieve more than a weak marketer working with a $50,000 marketing budget. Working with the right marketing talent will accelerate your business, and help you go further, faster.
DECO Windshield Repair: Color Shapes Brand Identity

DECO Windshield Repair: Color Shapes Brand Identity

By Jeremy Miller | Brand Differentiation, Sticky Brands
Your brand's colors are far more than aesthetic choices. DECO Windshield Repair leverages their brand colors to make their mobile kiosks stand out, attract clients and reinforce the client experience. Color is powerful part of your brand. It engages your clients at an emotional level and helps them recall your firm and make it sticky.
Codifying Brand Experiences: Make Them Sharable

Codifying Brand Experiences: Make Them Sharable

By Jeremy Miller | Brand Differentiation
You can't judge a book by its cover, and you can't judge an experience by the sales pitch. Codify your brand experience so it's more portable, sharable and sticky. Find the essence of the experience that your community can share openly.
7 Things Sticky Brands Don’t Do

7 Things Sticky Brands Don’t Do

By Jeremy Miller | Branding Strategies
Companies with sticky brands are strong. They have strong balance sheets, they're profitable, and they build strong client relationships. Customers come back again and again, because they appreciate the services and the overall brand experience. They have the habits that make them stand out, attract customers and grow sticky brands.
Pelmorex: International Branding – Go Local

Pelmorex: International Branding – Go Local

By Jeremy Miller | Brand Naming, Sticky Brands
One-size fits all brands are they lack the personal touch. Pelmorex Media Inc., operators of The Weather Network and MeteoMedaia, has taken a different approach to their naming strategy. They personalize their products for the regions, cultures and languages they are engaging.
Amplify Your Story

Amplify Your Story

By Jeremy Miller | Brand Differentiation
When a brand resonates with its target market the sales job is easy. The customer self selects, because the story fits. Find ways to amplify your story.
Cardinal Courier: Marketing A New Concept

Cardinal Courier: Marketing A New Concept

By Jeremy Miller | Branding Strategies, Sticky Brands
Introducing a new concept in an established market can be an uphill battle, especially for mid-market companies like Cardinal Couriers. The service might be amazing, but it takes time to educate your customers and change their behaviors. Paradigm shifts happen one customer at a time.

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Jeremy Miller

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