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We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.

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Sticky Brands

What’s Your Rallying Cry? What the Best Company Slogans Have in Common

What’s Your Rallying Cry? What the Best Company Slogans Have in Common

By Jeremy Miller
A rallying cry pulls your brand together. It acts as a beacon to your team on how to behave and how to grow the brand. Your rallying cry will draw the right talent and customers to your brand.
Give Your Customers Time and Control

Give Your Customers Time and Control

By Jeremy Miller | Branding Strategies
"Time" and "control" are two powerful value propositions. If you give your customers the feeling that they have more time and control they will reward you with their loyalty.
Trolling the Trolls: Wendy’s Is Killing It on Twitter

Trolling the Trolls: Wendy’s Is Killing It on Twitter

By Jeremy Miller | Brand Differentiation
Trolling the trolls. Wendy's is taking an unusual approach to dealing with trolls on Twitter. They are trolling back. Hilarious responses creating an edgy brand.
Win the Ties, Repeat the Buys

Win the Ties, Repeat the Buys

By Jeremy Miller | Branding Strategies
A Sticky Brand delivers 2 key results: win the ties and repeat the buys. These are easy to define metrics to manage your brand's performance.
3 Questions to Help You Win in 2017

3 Questions to Help You Win in 2017

By Jeremy Miller | Branding Strategies
2016 is being labelled the worst year ever, but that doesn't mean you have to lose in 2017. Periods of change create opportunities, especially for the agile and the ambitious. Ask these 3 questions to win in 2017.
Santa’s Workshop: A Remarkable Story and Brand

Santa’s Workshop: A Remarkable Story and Brand

By Jeremy Miller | Branding Strategies, Sticky Brands
Santa’s Workshop is truly a remarkable business, and embodies what it takes to grow a Sticky Brand. Learn from Nick Kringle and his family on what it takes to grow a remarkable that is recognized world wide.
Opportunistic Tools

Opportunistic Tools

By Jeremy Miller | Branding Strategies
You have the power to disrupt your industry. Look for Opportunistic Tools in your business to challenge convention and change the game.
How To Make Customer Service a Brand Differentiator

How To Make Customer Service a Brand Differentiator

By Jeremy Miller | Branding Strategies
Customer service can become a powerful brand differentiator, but only after you define how your company delivers service uniquely and better than anyone else.
Define Your Business Strategy By What Won’t Change

Define Your Business Strategy By What Won’t Change

By Jeremy Miller | Branding Strategies
In a world of rapid change, what won't change is where you build a business strategy. These are the constants that anchor your brand, and where you invest your innovation.

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Jeremy Miller

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