It’s Time to Get Really Good at Virtual Selling
The transition from in-person to virtual selling isn’t always natural. It requires a different toolbox for salespeople, and more effective marketing for companies. Here's how.
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
The Brand Gap: Finding Mid-Market Successes
There is a hole in branding. There are lots of branding resources for small and big companies, but not much for mid-size companies. It's time to fill the gap. Help me find and feature mid-market success stories.
94% of Adults Don’t Have Leisure Time
94% of American adults said a primary use of their free time is recuperating from work. That is a profound shift in society, and directly influences how marketers speak to and engage their markets. To engage time-crunched clients, marketers have to eliminate points of resistance in their brand.
Vanity Metrics Don’t Predict Growth
“You can’t manage what you can’t measure.” Or so the old adage goes. But not all measures are worth managing. Find the 3 to 5 Big Levers that drive your business.
Avoid The Soft Squishy Middle
Competing in the middle is a challenge. You don’t have the economies of scale of the big brands, and you don’t have the nimbleness and low overhead of the small players. The middle has the worst aspects of both worlds.
Social Media Is Boring
You don't need a social media expert to tell you to be on Facebook. Social media is a tool. Treat it as such. If it makes sense for your business to use a social media site like Facebook, use it. If it doesn't make business sense, don't use it. It's that simple.
Personal Branding: Create a LOT of Content
Growing a personal brand is straightforward. Produce a lot of content, and get a lot of people to consume and share it. That’s it. That’s personal branding.
Muldoon’s Coffee: Cultivating Adoring Customers
The hallmark of a sticky brand is adoring customers. The challenge is standing out, and delivering an outstanding experience. Good does not garner adoring customers. Good is average, and average isn’t worth bragging about.
There Is Only One Low-Cost Brand
Branding on price is very hard, if not impossible to defend. The issue is there can only be one cheapest provider at any time. Everyone else is more expensive. Think twice before positioning on price.
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Jeremy Miller
Top 30 Brand Guru
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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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