Provoke Your Customers to Buy
The pandemic blew up everyone’s sales strategies. Here are the 3 obstacles to selling and overcome them to win new customers.
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
Spot Opportunities, Strike First
Muhammad Ali said, "Float like a butterfly, sting like a bee." He had an uncanny ability to spot opportunities, move quickly and strike. Driving business growth follows a similar set of principles. If you're adapting quickly your competition won't know where you're heading next, and from your vantage point they’ll seem slow and sluggish.
Beau’s Brewery: All Natural Brand
Beau's Brewery is a young, upstart brewer challenging the goliaths of their industry. They stand out by showcasing their roots: the small family farm.
5 Tips To Get Your Email Newsletter Read
Email newsletters are still one of the most effective marketing tools. 5 tips to get more prospects, clients and fans to open and read your email. Don't leave it to chance. Get your email read.
Archway Insurance: Rebranding Relies On A Strong Team
Changing a company name can be highly disruptive, especially with a well established brand. Archway Insurance rebranded in 2011, and got its team involved to support the process. Rebranding is sure to fail without your staff's buy-in.
Distinctive Appliances: Control What’s In Your Control
Distributors have one of the toughest branding scenarios. Their job is to operate behind the scenes, and build other companies’ brands. And if they do a good job they grow the brands they represent from niche products into industry standards. The challenge for distributors is to manage their brand as strategically as the brands they represent.
5 Star #Fail
I witnessed one of my favorite brands go from sticky to dud when I discovered they are filtering customer reviews. Their policy to remove negative reviews on their website is destroying the bonds of trust.
BonaVista Pools: Unforgettable Buying Experiences
It’s hard to know what you’re buying when you can’t see or touch the product ahead of time. Make the intangible tangible by shaping an unforgettable buying experience.
Showcase Your Brand Personality
The web is filled with zombie brands—brands devoid of any personality that limp along mindlessly copying the competition. Avoid the crowd, and showcase your brand personality.
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Jeremy Miller
Top 30 Brand Guru
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Visit the Podcast Page
Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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