How to Grow Your Business into a Sticky Brand
When your customers know your brand, like it and trust it — they will choose it first. That’s what it means to have a Sticky Brand. Here's how!
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
How 3 Common Household Items Got their Names
How 3 common household items got their brand names. Learn the origin stories of brand names like Arm & Hammer, Bluetooth and WD-40.
Branding Is Multifactorial
Like so many other aspects of life, branding is easier said than done. Branding is theoretically uncomplicated, but the branding process is multifactorial. You have to master a lot of little things to grow your brand.
Your Brand has a Shelf Life, and It’s Shorter than You Think
Every brand has a shelf life, and it's surprisingly short. Here's how to spot the early warning signs your brand is out of date, and what to do about it.
Branding Is Simple
Branding isn't complicated. It’s about relationships. Strong brands form strong relationships with customers. It’s that simple. When your customers know your brand, like it, and trust it — they’ll choose it first.
Close The Briefcase: The Most Powerful Sales Tactic
Close the Briefcase is one of the world's greatest sales technique. Use this sales tactic when you or your sales reps feel excessive pressure, and need to regain the balance of power in a negotiation.
Rethinking Strategic Planning: Is Your Strategy Really a Strategy?
Goals, Actions, and Priorities are not strategies. They may help inform the creation of a strategy, but they’re not your strategy. Strategy is the process of how you will move your organization from Point A to B.
How Brand Names Become Verbs
Not all category defining brands become verbs. There are 2 reasons why brand names become verbs: purpose and popularity. Discover how to convert a brand name into a verb.
Sweet Jesus Isn’t Changing Its Name, Despite a Boycott and Backlash
Despite a boycott and backlash of Christians calling the branding “hate speech,” Sweet Jesus is not changing its brand name. I think this is a mistake. Here are 3 reasons why Sweet Jesus needs a new name.
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Jeremy Miller
Top 30 Brand Guru
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Visit the Podcast Page
Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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