Mental Health Is Key to a Successful Business
Entrepreneurs are more stressed than ever before. The rates of depression and anxiety have grown amidst the pandemic, especially now that we are into the second, if not third, wave.
Blog
We regularly write easy-to-read easy-to-digest articles about branding and how to approach it. Not interested in reading? Check out our Podcast and watch and listen to how we apply our strategies to real brands.
Assemble Your Brand Team
It takes more than a dynamic CEO or Founder to grow a sticky brand. Branding is a team sport, and without the right team the brand may never live up to its potential. Assemble a Brand Team to grow your business.
Canada’s Anti-Spam Law Decimates Email Lists: How To Rebuild
Canada's anti-spam laws are decimating corporate email lists. Companies got complacent in their email marketing, and they're waking up to the harsh reality that their subscribers were not really subscribers at all. How to rebuild your email list, and stay on the right side of the law.
6 Traits of Brand Leaders
Sticky brands punch outside their weight class, because they have Brand Leaders committed to the brand. These Brand Leaders possess 6 core traits: perspective, ideas, execution, restless, ambitious, talent.
Faster is Better: Speed Differentiates Almag’s Brand
Manufacturing in North America has never been more challenging. Not only are manufacturers competing with cheap imports, they're also facing steep competition at home. Almag Aluminum differentiates their brand by focusing on speed. Faster is better.
Great Brands Are About People: Ambitious, Impatient People
Great brands are built by people — ambitious and impatient people. People who want to make a significant change, and make it now. Anyone can learn the principles of branding, but without the right people those strategies won't amount to a hill of beans.
Macpek: Build Your Brand With A Big Event
Big events are a powerful way to build relationships and differentiate your brand. Macpek stood out by organizing a relay-race marathon from Mont Tremblant to Quebec City in May. They had over 650 people cross the finish line, and it created a powerful event to build relationships and connect people with people.
FeedBlitz: Clients Will Tell You What They Want
It's hard to innovate if you are not listening. Phil Hollows, CEO of FeedBlitz explains, "The only way we can compete successfully against free services like Google is by out servicing our clients and out listening our competitors."
Websites That Sell Are Different
Most company websites are attractive, functional and tell a good story. But those are table stakes. Websites that sell are different, because they are built for sales.
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Jeremy Miller
Top 30 Brand Guru
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Listen to interviews with local CEOs and Business owners as they share their branding journey. Learn about the host of the show, Jeremy Miller.
Let Us Show You The Sticky Branding Approach
In a series of short videos, discover Sticky Branding’s approach to branding and strategy. We’ll show you how to grow your business into a Sticky Brand, where customers are beating a path to your door.
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